2023.8_ICVTampa_Program

Ashley Butler President, Ice Cold Air

Ashley Butler began ownership of the Ice Cold Air Tampa location in 2006. Initially starting at a smaller location, Ashley quickly realized that customer service is the key to growing a business and moved to a larger location. She is a Tampa native and a graduate of USF.

Sherrel Sampson Founder & CEO, Canviiy

Sherrel Sampson is the founder & CEO of Canviiy®, an innovative, organic-based health & wellness brand, most notable for its award-winning first-to-market proprietary scalp care collection, ScalpBliss™. Sherrel has expanded the brand’s retail footprint to

over 3,000 doors in CVS, Sally Beauty, JCPenney and Walmart. And has improved the scalp health of cancer patients through leading cancer center partnerships with Moffitt, Harvard and City of Hope. Sherrel is an active member of The Florida Bar Statewide Advertising & Solicitation Grievance Committee and serves as secretary of the Clearwater Marine Aquarium Board and vice chair of The Orenda Foundation Board. Prior to founding Canviiy, Sherrel led teams as an executive with a history of delivering omnichannel success across personal care, shopper marketing, consumer healthcare (OTC), grocery retail and enterprise software vertical. She holds a Master of Science in integrated marketing communications from West Virginia University and a bachelor’s degree in marketing from Stetson University.

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