1
Fixed Income Campaign Overview
Sales Meeting – September 9 th , 2025
Fixed Income campaign - Statistics
800 visits on the dedicated page
Impressions
Reactions
Teaser
7 626
130
Video #1 Performance Driven Strategy
22 618
292
Video #2 Pragmatic Strategy – The High Yield Universe
8 164
122
Video #3 OpportunisticStrategy – R-co Valor Bond Opportunities
8 387
145
Video #4 Opportunistic Strategy – Target Strategy – Esg Integration
5 721
110
Video #5 Targeted Strategy – The R-co Target Franchise
6 564
124
Video #6 BespokeStrategy – Dedicated Solutions
9 634
131
TOTAL
68 714
1 054
2
Fixed Income campaign - The materials is now available
FR
EN
NL
DE
IT
ES
Brochure
Dedicated webpage
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Dedicated emailing
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Fixed Income Articles
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Videos
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Video Teaser
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Posters
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LinkedIn Post AM account
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LinkedIn Post sales accounts
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Internal screens
Available Producing
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Fixed Income campaign - Run the campaign throughout Q4
Video and editorial content
• 1 article per month until the end of the year (Quarterly Strategy, High Yield…) • 1 video to be publishedevery two weeks on LinkedIn - Available on 10/09 to be published directly with your LinkedIn accounts - Reminder every week of publication on Monday at 10 a.m • 1 outlook video on December
Event materials
• Brochure • Flyer • Kakemono • Teaser
Media plan
• A dedicated media strategy for each country
Fixed Income campaign – The success is now in your hands
What we need from you:
1. Select the videos, articles, news you want to focus on based on your events and business priorities
2. Organise and schedule the publication of videos on LinkedIn within your teams
3. Indicate the number of copies of marketing materials for all your events (and let us know at least two weeks before)
4. Confirm the media plan for your country (if not already done)
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
1 Media : H24 R-co Target Video
2 Media: H24 - R-co Target Video
3 Media: H24 - R-co Target Video
4 Media: H24 - R-co Target Video
5 Media: H24 - R-co Target Video
36
8 Event: Esprit partenaires Marseille - Teaser - Brochure
9 Event: Esprit Partenaires Lyon - Teaser - Brochure
10 Event: Esprit Partenaires Grenoble - Teaser - Brochure
11 Event: Esprit Partenaires Paris - Teaser - Brochure
12 Event: Esprit Partenaires Nice - Teaser - Brochure
Providing texts and video #1 for publication on LinkedIn
LinkedIn: Video #1
37
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
15
16 Event: Comité stratégique - Teaser - Brochure
17 Event: Esprit partenaires Montpellier - Teaser - Brochure Event: Esprit partenaires Rennes - Teaser - Brochure
18 Article: IG / Relative Value - Website:
19 Event: Esprit partenaires Nantes - Teaser - Brochure
- LinkedIn : targeted and translated post in each language
Event: Esprit partenaires Lille - Teaser - Brochure
Providing texts and video #2 for publication on LinkedIn
- Media H24, Club Patrimoine Investir.ch, Allnews, Investrends Investment Officer NL Investment Officer BE (TBC) Fondsprofessionel (TBC) + Banner
38
Event: Fixed Income Macro Roadshow
22 LinkedIn: Video #2
23 Event: Roadshow FI Zurich - Teaser - Brochure - Kakemono
24 Event: Patrimonia - Teaser - Poster - Brochure - Flyer
25 Event: Patrimonia - Teaser - Poster - Brochure - Flyer
26
Event: Roadshow FI Geneva - Teaser - Brochure - Kakemono
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Media: Live Interview E. Petit Bsmart/Change on Patrimonia
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
29
30 Emailing: FI Campaign - Visual environment - Introduction - Link to the website Event: Credit Roadshow - Teaser - Poster - Brochure - Kakemono
1 Event: Credit Roadshow - Teaser - Poster - Brochure - Kakemono
2 Event: Esprit partenaires Toulouse - Teaser - Brochure
3 Event: Esprit partenaires Bordeaux - Teaser - Brochure
40
Media: Advertorial on Investissement Conseil
6 Providing texts and videos #3 for publication on LinkedIn
7
8 Event: Client & Press meeting - Teaser - Brochure
9
10
LinkedIn: video #3
41
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
13
14 Media: Investissement Conseil newsletter (advertorial)
15
16 Event: BZB Congress - Poster - Brochure - Kakemono - Flyer
17
Event: Credit roundtable - Brochure
42
20
21 Article: Fixed Income Quarterly Strategy - Website
22 Event: RankiaPro - Teaser - Brochure - Kakemono - Flyer
23 Event: Conference with OBAM - Brochure
24 Event: RankiaPro - Teaser - Brochure - Kakemono - Flyer
Event: RankiaPro - Teaser - Brochure - Kakemono - Flyer
- LinkedIn: targeted and translated post in each language
Media: De Tidj / L'Echo Advertorial (TBC)
43
- Media H24, Club Patrimoine Investir.ch, Allnews, Investrends Investment Officer NL Investment Officer BE (TBC) Fondsprofessionel (TBC) + Banner
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
27 Providing texts and videos #4 for publication on LinkedIn
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29 LinkedIn: video #4
30
31
Media: RankiaPro Fixed Income expertise Samuel Interview
44
3 LinkedIn: Post to promote the 30 minutes with… E. Petit
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5
6
7 Event: 30 minutes with…E. Petit - Teaser
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Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
10
11
12 LinkedIn: video #5
13 Event: High Yield Institutional breakfast - High Yield Vidéo 14
46
17
18
19 Event: Credit Roadshow - Teaser - Brochure - Kakemono
20 Article: High Yield Market Update - Website
21 Emailing: Client newsletter special Fixed Income
- LinkedIn: targeted and translated post in each language
- Media H24, Club Patrimoine Investir.ch, Allnews, Investrends Investment Officer NL Investment Officer BE (TBC) Fondsprofessionel (TBC) + Banner
47
Event: Credit Roadhow - Teaser - Brochure - Kakemono
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
24
25
26 LinkedIn: video #6
27 Media: Roundtable Agefi Alpha
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Event: Credit meeting Geneva - Brochure - Teaser - Kakemono
Event: Credit meeting Zurich - Brochure - Teaser - Kakemono
48
2 Event: Seminaire R - Teaser - Brochure
3 Event: Seminaire R - Teaser - Brochure
4
5
1
49
Fixed Income campaign – Planning
Monday
Tuesday
Wednesday
Thursday
Friday
9
10
11
12
8
50
15 LinkedIn: Review 2025 video (TBC)
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17 LinkedIn: Outlook 2026 video (TBC)
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19 LinkedIn: Outlook 2026 video (TBC)
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