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The more ways and more often you can reach people with content that adds value to their lives, the better your relationship will be. I call this the “one to many” connection, and it’s easy to do. Take an article from your newsletter, then make a few tweaks and read it on a video. It’s not rocket science, and you’ll get a lot of mileage out of your content. To really impress your network, think about ways you can provide value beyond what you do as a company. For example, Newsletter Pro’s bread and butter is generating referrals. But we also share tips on generating leads, because we know our clients want to know that, too. Extras like that make a great impression. We’ve used this strategy successfully in the past to get through a down economy. Shore up the foundational components of your business.
S ix months from now, when everybody else is running around saying the sky is falling and they’re going out of business, you’ll have systems and processes in place. You’ll be ready to spring forward and grab that market share from people who didn’t start today.
Start being proactive NOW! Here’s the thing: That leading indicator in the tech sector didn’t just pop up last night. Whispers about a recession are going around, and by the time it’s all over the news, it will be way too late. You MUST start acting NOW to recession-proof your business and get ready to outperform your competition. Most business owners wait until they’re in an emergency to take action — and when they wake up, their customers are leaving, their money is going down the drain, they have to cut staff, and they’re losing market share like crazy to people who were more prepared than they were. Don’t let that be you. Be proactive. Be smart. Use the tips I gave you, and you’ll have time to work the kinks out of your marketing before you start losing customers and having problems. Six months from now, when everybody else is running around saying the sky is falling and they’re going out of business, you’ll have systems and processes in place. You’ll be ready to spring forward and grab that market share from people who didn’t start today. It’s time to put that extra money sitting in your bank account to use. Firm up your systems and processes. Build stronger relationships with your customers. Double- check your foundation. If you do all of that now, then when the storm comes, you’ll be the pig living in the brick house — not the straw house. Believe me, lots of pigs are living in straw houses right now … and they’re about to come tumbling down. –Shaun
Tip No. 3
Are you funneling your customer data into a customer relationship management (CRM) system? Do you have a solid marketing plan
that includes communicating with your clients regularly online and offline? Do you have a killer customer service and sales process in place? If not, now is the time to fill those gaps. If you’re unsure about which foundational items you need to work on, schedule a call with a Pro! My team is happy to talk about newsletters, but we can also talk about your other marketing efforts, go over your overall strategy, and point out where the holes are. Here’s what these 3 things do for you. All of these strategies strengthen your relationships with your current customers, which is absolutely key to weathering the storm of a recession. When the economy tanks, people will start tightening their budgets, and they’ll make decisions about what to cut based on logic AND emotion. They’ll also start clipping coupons and looking around for better deals. If you’re just a faceless provider, it will be easy for your customers to run to someone with lower prices. But if you build a relationship with them — if you get to know them through their data, provide awesome value, communicate regularly, and share stories about yourself and your family — you’ll avoid the instant cut! Your customers will get those coupons and they’ll think, “Well, that deal is great, but Business Owner Bob does a really good job, and I like him. He’s my friend! So, thanks, but no thanks.”
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” –Colossians 3:23
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