Ever since its launch in 1896 at Chicago World’s Fair, Cracker Jack has long been associated with baseball. Most of its sales come from sports venues, solidifying its place as a baseball game staple. Even while stadiums introduce adventurous or healthy food into ballparks, Cracker Jack sales have always remained stable. If you’re going to a ballgame this fall, however, instead of Cracker Jacks, you just might find Cracker Jills — for a good cause. For the first time ever, the brand’s limited edition Cracker Jill packaging has introduced a new, feminine variation of the iconic Cracker Jack mascot. There are five new bags altogether, designed by Monica Ahanonu, of Cracker Jill in all shades and sizes. According to Tina Mahal, the vice president of marketing at Frito-Lay Buying Peanuts And Cracker Jills How Cracker Jack Showed Love For Women’s Sports
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No. 3: Embrace short-form videos. TV once took the advertising world by storm — but now, social media has blown past TV in popularity. A smartphone screen gets in front of the consumer much more often than a TV does. If you want a chance at getting new leads or strengthening your consumer relationships, creating short videos for social media is a perfect way to engage people.
No. 4: Leverage micro influencer marketing. In late 2020, we began to see many
celebrities and influencers engage with brand partnerships. Whether it’s an A-list celebrity or a niche influencer, you can benefit in big ways by getting local influencers to talk about your product or service. Focused, yet small audiences will drum up strong ROI, and micro- influencers comprised 91% of engagement across all sponsored posts in 2021.
According to Kantar’s Global Knowledge Manager Polly Wyn Jones, “The celebrity culture has expanded with influencer marketing, an industry that continues to evolve exponentially. This is of course different because the influencer owns the content creation of the ad.” No. 5: Creative campaigns convey soul-searching. Everybody does a little regular soul-searching, and now a creative campaign can too. Since traditional tracking tools are disappearing, like cookies, some marketers are turning to other tactical and creative techniques. For example, from Target to Hulu, many have repositioned their marketing approach to focus more on brand value, creating fresh and effective campaigns that resonate through simple concepts, like community and joy. Why is focusing on a brand’s core value, rather than being targeted, actually working? Michael Kalli, managing director at Ello Media, told Marketing Dive, “Being aggressively targeted won’t give the best response. No one wants to feel like they’re being sold to, even though realistically, we know we are.” At the end of the day, modern marketing trends suggest that the best marketing strategy is a gentler approach. Kalli says, “Customers want to see empathetic, human communication from brands — which slowly over time builds trust. A softer marketing approach that focuses on human centricity is the only way forward.” If you’re planning your next marketing campaign for 2023, don’t forget to keep these newest marketing trends and strategies in mind. They can help you assemble a practical, empathetic, and powerful marketing campaign that’ll resonate with consumers all year long and beyond.
People knew about DocuSign before the pandemic, but after March 2020, everyone knew DocuSign. It was the first platform that governments and businesses across the U.S. relied on to get signatures, despite closed offices and social distancing. However, it’s clear that the first, biggest e-signature platform isn’t necessarily the best one. HelloSign, a DropBox company, provides a totally different experience from DocuSign — and has even improved it in notable ways. Easier UI and User Experience When signing important documents and making important business transactions, nobody wants to feel frustrated by the mere experience of signing paperwork. HelloSign makes it easy for you, your team, and your customers to use.
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