Walsh Brand Standards Manual

VIDEO & PHOTOGRAPHY VIDEO & PHOTOGRAPHY

VIDEO

Video is powerful way to stand out from your competition and engage with your audience. Similar to all part of our marketing, it needs to be in brand.

FONTS

Font selection for titles and on-screen graphics should adhere to the standards established for print and online materials. In order to maintain brand integrity, one of the following two font families should be utilized within multimedia productions:

FRANKLIN GOTHIC HEAVY REGULAR

TRADE GOTHIC 18 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 TRADE GOTHIC 20 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

FRANKLIN GOTHIC HEAVY ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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