LOWER THIRDS
Lower thirds are on-screen graphics used to identify a subject and are typically placed in the bottom half of the screen. For Walsh multimedia productions, lower third graphics should appear in white text, utilizing either the Trade Gothic for Name and Title or Gotham font for Project Names. Names and Titles should also be set using upper and lower case letters for names and all caps for titles. When identifying a subject by their name and title, the lower third graphic should span multiple lines of text. Also, the font used to identify their name should appear in a heavier weight and size than the font used to identify their title.
1) Lower Thirds - Title Display the title of the project in the lower left corner. Use different font weight to create hierarchy. 2) Lower Thirds - Name Display the name and title of the person on the opposite of the video framing. Always use Trade Gothic 20 Cold Condensed for the name, in upper and lower case and Trade Gothic 18 Condensed for the title in all caps.
2
1
LOWER THIRDS - COLOR BAR
In the event that the background is too bright to distinguish white text, a Walsh Green bar may be used as a separation element. The color values for the Walsh Green bar should adhere to the overall brand standards. Please set the opacity of the bar to 80% to create a slight overlay effect.
94
Made with FlippingBook HTML5