Conventional advertisements generally run for a set period of time. TV ads might run for a few weeks, billboards for a few months, etc. Promotional products are a unique form of advertising that could potentially continue advertising to new target markets for an unlimited amount of time. Think about what promotional products generally are: note pads, pens, t-shirts, key chains etc. These items are not large or expensive; instead, they are simply useful. These types of items can easily be used in everyday life, making them susceptible to long-term exposure.
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