Walsh Brand Standards Manual

LOGOTYPE

The Walsh logo is the most important visual symbol of our brand. It is the primary carrier of our identity and core values.

In many contexts, the logo is the only sign of our corporate identity. It is important that we have strict regulations for the use of the logo to ensure consistency in communication across marketing and business units. All reproduction of the logo must be made from the original artwork.

You can obtain the original artwork from the Corporate Communications Department.

COLOR

The color of the Walsh logo is green (PMS 347C).

Green (PMS 347C) is the Walsh brand color and should be included in everything we do, primary in the form of the green logo. The color green should not completely dominate our communication, but instead function as an anchor and a distinctive feature. The logo has been saved in different color systems: PMS (Pantone), CMYK, RGB, Black, and White. More information about color palettes is available in section 2.

4

Made with FlippingBook HTML5