PROMOTIONAL PROMOTIONAL TRADESHOW BANNERS
Tradeshow Banners are an effective way to communicate The Walsh Group brand to a specific audience. Banner stands can be designed for your target audience. There are only a few rules for Tradeshow Banners but the designs can be customized for any sector within The Walsh Group as long as the guide is followed using the color, font and logo usage section. In a series of banners, the logo must be placed above the fold, but preferably at the top. The website must be present on each banner and always above the fold, but preferably at the top. Never combine different size banners. Order them the same size every time to remain uniform in the brand. Keep messaging simple and easy to read on banners. Use the Trade Gothic family for all instances of typography. Make sure the website is visible and easy to read. Never place the logo over any photo on the banner ensuring that the brand is easy to recognize. NEVER use any low-resolution imagery. Always use 300 DPI photos that are crisp and clear. The higher quality the image the easier it will resize to be used in the printing process. Also, make sure all images are CMYK in value.
The prefered banner size is: 39.25” x 89.75”, .5” bleed at the top and a 6” bleed at the bottom
Please contact the corporate communication team for Tradeshow Banner designs or templates.
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