Walsh Brand Standards Manual

LOGOTYPE COLOR VARIATIONS LOGOTYPE

The Walsh and Archer Western logos are to be displayed primarily in green. Where this is not possible, due to technical constraints, it is permissible to display the logo in an alternate color (see colors on the following page). Under no circumstances can the logo be used in any other color. FULL-COLOR The full-color logo is the most common version, consisting of the primary Walsh colors. If printing restrictions are an issue, use the one color version. ONE-COLOR One-color versions of the logos should be used only if printing restrictions demand it. REVERSED When placing the logo on a colored background, it should be reversed in one of the ways shown on the opposite page.

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