FREE ZONE The Archer Western logo must be surrounded by a precise free zone. The free zone is defined as the invisible area protecting the visual integrity of the logo. The free zone is measured as the minimum distance to other graphics, text, or imagery. In addition, the free zone is measured to the outside edge of the material on which the logo is placed.
The minimum size of the free zone around the logo is 0.5” as shown below.
The free zone is indicated by an invisible rectangle in all digital originals to simplify application.
0.5”
0.5”
0.5”
0.5”
10
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