PLACING TEXT AROUND THE LOGO - ARCHER WESTERN Archer Western has a single brand strategy. To emphasize this, the Archer Western logo always stands alone, with the free zone respected, as in Example 3, shown below. Text is never to be placed in direct connection to the logo, doing so entails modification of the logo, and compromises the brand.
Never place text in direct connection to the logo.
Never place text in direct connection to the logo. Never place text below the logo.
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