DUAL BRANDING DUAL BRANDING USING THE WALSH AND ARCHER WESTERN LOGOS TOGETHER Walsh and Archer Western logos are only to be used together in certain instances. The logos need to coexist to give each part of The Walsh Group family their proper due when it comes to projects, experience and the people that work for their repsective brand. Never stack the logos. The only use for a stacked logo is on Social Media, and that is because of size restraints of each application. Respect the free zone when using the logos together.
9 National Advertising 9 Company Wide Email Marketing 9 Tradeshows 9 Website 9 Social Media WHEN TO USE DUAL BRANDING
YES
x x
x x
NO
WHEN NOT TO USE DUAL BRANDING
9 Business Cards/Letterhead 9 Equipment 9 Jobsite Banners 9 Email Signatures 9 Hard Hats/Safety Vests 9 Apparel
NO
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