COLOR COLOR THIS SET OF COLORS SHOULD BECOME RECOGNIZABLE AS DISTINCT TO THE WALSH GROUP. Consistent use of this palette will ensure a cohesive expression of the Walsh brand. Our palette was selected from the Pantone Matching System (PMS), the printing industry standard. Four- color process values and digital color mixes were derived from the PMS colors. More information about these colors appear on the following pages. Pre-made palettes are available from the Corporate Communications Department.
Green (PMS 347C) is our brand color and should be included in everything we do. The brand color is anchored by the green logo. The brand color should not dominate our communication, but function as the framework and a distinctive feature. The supplemental colors in the color palette add a fresh, bright and modern impression.
Note: It is critical to remember that monitors and print-outs rarely display colors correctly.
Please note that variations in tone are not permitted.
Please note, that no variations in tone are permitted.
COLOR CONSISTENCY To help improve color management and consistency for all design software, use the following color settings: North America Prepress 2 (Adobe RGB, U.S. Web coated SWOP 2 CMYK). When printing, sometimes colors that are set as spot or RGB will print less accurately than if they are set to process CMYK. Unfortunately, maintaining color consistency in-house can be difficult. The best way to check color is with a Pantone PMS color swatch book. Swatch books from the Pantone “Color Bridge” systemare a great reference that includes both spot and process builds. Color settings are at the bottom of the EDIT tab in InDesign.
21
Made with FlippingBook HTML5