COLOR COLOR
PRIMARY PALETTE
PMS 347C
PMS 2955C
CMYK 96, 10, 100, 0
CMYK 100, 0, 0, 70
Green (PMS 347C) is our brand color and is present in every all visual marketing and communication components. The brand color is carried by the green logo. The brand color should not dominate our communication but serve as the foundation of our identity. The secondary and neutral color palettes add a fresh, bright and modern impression. Using the Walsh green logo, rather than a white logo for example, is part of the graphic idea that ensures consistency. Correct colors are defined according to PMS colors for coated paper. Remember that display monitors and print-outs rarely display colors correctly. The primary palette, made up of our core green, blues and gray should appear in all designs and communications at some level. For print pieces, reproduce them in spot colors whenever possible to retain their integrity.
DIGITAL
DIGITAL
RGB 0, 167, 116
RGB 0, 77, 109
Please note, that no variations in tone are permitted.
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