Walsh Brand Standards Manual

TYPOGRAPHY TYPOGRAPHY OUR TYPOGRAPHY

The Walsh brand uses the seven typefaces below. For consistency, the Trade Gothic and Archer font families are permitted for all marketing and communications efforts. Helvetica has a place in the Walsh Brand and that will be outlined in the section.

PRIMARY

SECONDARY Franklin Gothic Heavy Franklin Gothic Heavy Italic Trade Gothic No.18 Condensed Trade Gothic No.20 Condensed Bold

Typography is one of the easiest and most essential ways to create a consistent visual voice for our brand. If you need to obtain these font files or have any other general questions, please contact the Corporate Communications Department.

SECONDARY Archer

ALTERNATE - SPECIAL USE

Helvetica

ALTERNATE - SPECIAL USE

Times

31

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