Trade Gothic No. 20 Condensed is best used for headline treatments. No. 20 is recommended for creating visual hierarchy. That helps the reader easily distinguish information. Hierarchy helps the eye maneuver across text heavy areas. Always show No. 20 as the dominate character. No. 20 should not be combined with any other font than No. 18. Trade Gothic Condensed No. 20 is ideal for headlines
HEADLINE EXAMPLES
HEADLINE SUBHEAD
HEADLINE SUBHEAD
HIERARCHY EXAMPLES
FIRM HISTORY Walsh has practiced general building construction since its foundation in 1898 by Matthew Myles Walsh; the firm has been a family held business since that time. Walsh Construction was incorporated in the State of Illinois. IN-HOUSE CAPABILITIES The Walsh Group is capable of performing all site survey, engineering and layout, demolition, site utility, yard piping, process equipment piping and installation, excavation, concrete work and carpentry work with its own forces. Body text should be 2 points sizes smaller than the divider text.
WHEN TO USE IT
9 Business Cards 9 Letterhead 9 Envelopes 9 Brochures 9 Write-ups 9 Body Copy
9 Handouts 9 Tradeshow Banners 9 Email Signatures 9 Proposals 9 Advertisements 9 Web Graphics
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