Walsh Brand Standards Manual

Aa TYPOGRAPHY TYPOGRAPHY Baskerville Regular FRANKLIN GOTHIC HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Franklin Gothic Heavy is available in two weights, regular and italic. Franklin Gothic Heavy is reserved for display purposes and never used as body copy. It can be mixed with Trade Gothic to create points of emphasis. Heavy is more versatile, but needs to be used sparingly because the weight can be dominating, in other uses than creating hierarchy or headline treatments. If you work for Marketing and Communications, the font is available internally. If you are working outside of the Corporate Headquarters the font is available through the Corporate Communications Department. WHERE TO FIND IT FRANKLIN GOTHIC HEAVY REGULAR FRANKLIN GOTHIC HEAVY ITALIC 35

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