TYPOGRAPHY TYPOGRAPHY ALTERNATIVE FONTS In certain circumstances, due to the nature of the communication or constraints in the technique, Trade Gothic No. 18 Condensed or Trade Gothic No. 20 Condensed is not the ideal choice. Therefore, a set of alternative typefaces is available. Again, these typefaces are alternative and not meant replace Walsh’s core fonts.
ARCHER LIGHT ARCHER MEDIUM ARCHER BOLD
TO BE USED ON: Headline Advertising Printed Materials Subheadings
Bold and Medium can be used in combination with Trade Gothic No. 18 Condensed
Franklin Gothic Heavy Regular Franklin Gothic Heavy Italic
TO BE USED ON: Headline Advertising Printed Materials Can be used in combination with Trade Gothic No. 18 Condensed TO BE USED ON: Powerpoint Presentation Internal Documents Email Signatures
Helvetica Light Helvetica Regular Helvetica Bold
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Baskerville Regular
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