in the context of the first person; always stating “us, we and our”, instead of stating the company name. This invites a friendly environment that is respectful of the audience and eliminates any corporate overtones. TRUSTWORTHY: We are a steadfast partner with every customer throughout the full lifecycle of a project, and a reliable employer for each employee who provides for their family. We promote an open arena for communication and convey our message in a transparent and approachable manner. Many have put their faith and well-being into the hands of the company, and our communications must deliver the trustworthiness they desire, and make certain that we are approachable while ensuring that their future is safe with us. CONFIDENT: In order to be noticed and remain visible in the marketplace, we must portray confidence. Our identity of confidence is not arrogance; it’s our ability to strongly deliver a message of expertise. We have been providing customers with solutions for over 100 years, and have successfully completed some of North America largest projects. Our communications must be precise and accurate, proving that our experiences are warranted, while striving to exceed the expectations of our customers, employees, and recruits. PHOTOGRAPHY QUALITY: Our message is only as good as the images that accompany it. It is critically important to our identity and communication that images be of the highest quality. Photography that is blurred and pixelated significantly reduces our credibility to our customers as a proven and experienced service provider. Also, images must carry amessage and be relevant to its neighboring content. Do not use a photo just because it’s visually appealing; it must relate to the adjacent message.
PERSONNEL: When photographing individuals, we want to portray them in a photojournalistic element. Images of people should be captured while they are working, and appear to be engaged in their product. It’s important that we convey a message that shows our people actively caring on the jobsite. SAFETY: Safety is the driving force behind our culture. The most important thing we can do every day is to send our people home in the same condition as when they arrived. We must convey thismessage in all forms of communication whenever the opportunity exists. When using images of works on a jobsite, it is imperative that all personnel wearing hard hats, safe footwear, high visibility vest, safety glasses and gloves, where appropriate. These regulations must be strictly adhered to. Also, be aware of the project site for any potential safety concerns. We will not allow any photos that would imply an unsafe work environment or dangerous situation. BRAND GOVERNANCE The Corporate Communications Department is ultimately responsible for maintaining our brand identity, any deviations to these standards must be reviewed and approved by the Department.
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