Walsh Brand Standards Manual

TYPOGRAPHY TYPOGRAPHY LEADING (LINE SPACING)

In larger sizes, such as headlines, leading (line spacing) may need to be adjusted to make the headline pleasing to the eye. This should be done with caution and only in large sizes. The same care should be taken when laying out body copy. Leading should be set from 2pts to 4pts larger than the text. If the headline text is 48pt then use 50pt or 52pt for your line spacing. Note that these adjustments should not be performed to make a text fit into a layout, but for readability and visual clarity. These regulations apply to all text, including headings, subheadings, body copy, etc. In large sizes, leading may need to be adjusted. In large sizes, leading may need to be adjusted (like this).

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