Advertising is a paid type of promotion, distributed through a publisher, that aims to persuade people to act or respond in a particular way.
There are three basic types of ads:
Informative advertising , often used to launch a new product or to reach a new group of customers, gives people basic information, like what a product does, how someone might use it, where they can find it, and its price point. The objective is to capture interest, raise awareness, leave a positive impression, andmotivate people to take the next step, likemaking a purchase or requesting more information. Persuasive advertising generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits a product offers or compare key features against a leading competitor. Reminder advertising reassures people who already know—and potentially like—a brand, with a goal of keeping the product or service top-of-mind for future purchases. It reinforces messages from other ads, and may include customer testimonials.
Advertising is a form of outbound media, which means an ad interrupts what someone is doing in an effort to capture their attention.
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