ADVERTISING ADVERTISING The Walsh Group is represented by multiple sectors that target different customers, resulting in various communication needs. Besides fonts and logo placement, the design of advertisements is flexible. However, all advertising must be approved by the Corporate Communications Department. CONCEPT
Recommendations: Be clear with the objective of the advertisement. Is it an image branding advertisement? Is the advertisement focused on the community? Is the advertisement focused on recruiting? Is the advertisement focused on clients? DO NOT COMBINE MESSAGES. Be descriptive but minimal. Use large imagery to show our diverse portfolio of work. All advertisements should follow a common campaign and should last at least a year. Trade Gothic No. 20 Condensed is the choice font for advertising headlines, and the subhead should be Trade Gothic No. 18 Condensed. The body copy and the footer both use Trade Gothic No. 18 Condensed. In external advertising, the Walsh logo or Archer Western logo is always placed at the bottom of the ad and never on the right.
EXAMPLES OF REGIONAL ADVERTISING
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