BROCHURES - GRID
The brochures are set up on a grid to best incorporate easy and efficient updates. The Walsh or Archer Western logo will always be placed at the bottom, centered under the sector name and Icon. The logo will always be 1.25” x 0.5” with constrained proportions. The font on the cover is always upper case and in the Trade Gothic Condensed No. 20 Bold typeface at 75pt and the tracking brought in to -20. Do not alter these settings. Allow 2.5” from the top the logo to the bottom of the sector name.
B
A. The Walsh or Archer Western logo should be set 0.5 from the bottom the document. The logo should not exceed 1.25” by 0.5” in size. B. Trade Gothic Condensed No. 20 Bold is to be set at 75pt with a tracking of -20, centered and set in all-caps. C. Make sure that 2.5” is used from the top of the logo to the bottom of the sector name. If the sector name is two lines, don’t adjust the 2.5” gap but move the sector title up one line to keep the stand gap.
C
A
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