COLLATERAL COLLATERAL BROCHURES - INTERIOR
The interior of the brochures is set up to showcase our projects. Large photos provide the reader a chance to get up close and personal with the projects. Each layout uses two or three photos. The use of more than three photos is distracting. Only use the very best photos that are available. Do not use 72 DPI photos pulled from the web. Pixelated images only detract from the value of the project. Only the highest quality images should be used to represent our vision. The typefaces used for the interior is Gotham Regular, Trade Gothic No. 18 Condensed and Trade Gothic No. 20 Condensed. The project description text should not be larger than 12pt with a leading of 14pt and tracking of zero. The paragraph style should be left justified and always set to the left side of the page. If you are using a spread project layout the text can be left justified on the right page, adjacent from the title. Titles of projects use Gotham Regular in all caps and should be no larger than 24pt type. All project titles are left justified and any subhead text is Gotham Regular at 18pt Condensed in all caps.
81
Made with FlippingBook HTML5