A logo is the visual foundation of a brand and serves as the stand-alone graphical representation of a company. The logo should always maintain its natural identity, and should never be manipulated or merged to be presented in an altered form.
LOGOS: A mark or symbol created for an individual, product, service, or company that translates the impression of the company it is representing.
LOGOTYPE: Any alphabetical configuration that is designed to identify by name an individual, product, service, publication or company.
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