PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
52 South Section St., Suite A Fairhope, AL 36532
CELLULAR MEDICINE ASSOCIATION
table of contents
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CMA Research Overview
The Mystery of Orgasm
Use the Trademarked Names For Extra Value and Traffic
Sylvia Sylvestri’s Best Marketing Pearl
Best Marketing Pearl Sylvia Sylvestri’s This month's marketing tip comes from Sylvia Silvestri RN...AKA Beverly Hills RN®.
Being able to provide new, exciting procedures and technologies can be an exciting part of your practice, letting your patients and potential new patients know what you’re do-ing can give them a peek at the excitement and they will come to see you to join the party. Using Instagram as a social media marketing tool is very effective and so easy... anyone in your clinic can do it! Just be sure you have a consent form if you show patient faces. Check out Sylvia’s upcoming classes at the following website (there’s a video at the bot-tom of the page where you’ll see Dr. Griffith telling the story): www.BeverlyHillsRN.com/training
Sylvia did an on-site training in Lenexa, Kansas in September of 2017 that could be in-structive for us all. Not only did she provide all of the training in the vampire procedures, botox and fillers, she also consulted with Dr Griffith regarding the social media and market-ing for the clinic. The power of Instagram can be a powerful marketing tool for your practice, if used consistently and properly. People want short, to-the-point photos and videos about events happening in the clinic. Items such as stock photos are not relatable and do not convert to much interest or interaction. Tip: As a case study, Sylvia recommended that her new students do a short Instagram story (30 seconds each day) as to what they were doing in the clinic. In the first eight weeks after the Sylvia’s class, Dr. Griffith’s clinic generated an extra $50,000 doing the pro-cedures she taught and they hosted a "Vampire Event" that took in over 25K at the event alone.
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