Understanding Your Objectives STEP ONE: Usually, objective number one is to get the most purchase price. Other objectives can be personal: I want my plant to stay open, I want my name to stay on the business. There is no such thing as a “standard” sale process. By establishing your objectives prior to beginning the sale, you will have a greater opportunity to attract the right buyers and end up with a structure that works for you. PRO TIP Don’t be afraid to mention all your objectives to your investment banker. If you want your son to be able to intern in the finance department, put that on the table early. It is always best to get your requests out early in the process.
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