DiversifyRx - August 2024

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The Profit Vault August 2024

Compound to Cash In!

Boost Your Bottom Line With Sublingual Liquid GLP-1 Compounding

We’re back to discussing cash-based revenue, and what is one area that offers endless cash flow? Weight loss . Weight loss products and services have been and always will be in demand and, as a result, a very straightforward route to increased profitability. To make this field even more lucrative, patients are now chasing after a specific weight loss trend: sublingual liquid GLP-1, like semaglutide . Let’s dive into these exciting cash-based revenue opportunities, specifically focusing on the burgeoning field of sublingual liquid GLP-1 compounding. WHY SUBLINGUAL LIQUID GLP-1? Sublingual dosage forms, especially for weight loss, are quickly becoming the newest craze in pharmacy compounding. Unlike injectables, which require sterile compounding facilities, sublingual formulations can be prepared in a non- sterile pharmacy setting. This accessibility is stirring significant growth in the compounding pharmacy sector, opening up a profitable avenue you should be eager to dive headfirst into. WHAT IS SUBLINGUAL LIQUID GLP-1 COMPOUNDING? Sublingual liquid GLP-1 compounding involves creating a liquid suspension that delivers medication directly through the blood vessels under the tongue. This method utilizes a non-aqueous base, often a proprietary

base like SubManga, which is fairly thick and explicitly designed for sublingual use. Pharmacies can also opt to create their own sublingual base, giving them better control over the viscosity and texture of the final product. THE PROCESS AND PROFITABILITY The process of compounding sublingual GLP-1 is straightforward yet requires precision. Commonly, we take the standard injectable dose of a medication like semaglutide and adjust it for daily sublingual administration. For semaglutide, doses can range from 0.25 milligrams to 2 milligrams daily, depending on patient needs and response. Most pharmacies prepare concentrations of 1 milligram per milliliter or 2 milligrams per milliliter

for semaglutide, allowing you to tailor the dosage to the specific requirements of each patient. Pricing for these compounds varies based on location and the range of services offered but semaglutide ranges as follows:

Low doses $150–$200

Medium doses $250

Higher doses $300

The flexibility in dosing and pricing allows you to cater to a broader segment of your community, enhancing your service value and profitability.

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Injectable GLP-1s for All HOW NON-COMPOUNDING PHARMACIES CAN GET IN THE GAME

SELL INJECTABLE GLP-1S THROUGH A 503B PARTNERSHIP So, how can your pharmacy leverage this option? Simply put, you can purchase injectable GLP-1s from a 503b pharmacy and sell them directly to your patients with a prescription. This straightforward process enhances your service offering without the complexities of managing sterile compounding operations yourself. However, it’s crucial to stay informed about regulations in your area. Some states may have specific restrictions or guidelines on how pharmacies can engage with 503b products, so ensuring compliance with your state’s regulations is vital before you dive in. EXPLORE CENTRAL FILL OPTIONS If your state has tighter controls, or if you want to expand your offerings further, consider exploring a central fill agreement. This arrangement allows you to collaborate with another pharmacy — such as Southend Pharmacy, which we recommend — to provide your patients with unique compounded products. This system maintains the high standard of care your patients expect while broadening the range of treatments you can offer. We encourage you to book a call with Alfonso at calendly.com/alfonsomarimon. For more information you can go to their website at southendpharmacystore.com. WHY THIS MATTERS By utilizing 503b pharmacies or central fill agreements, you can significantly enhance your pharmacy’s ability to provide cutting-edge treatments. This improves patient satisfaction and outcomes and positions your pharmacy as a forward- thinking staple of the weight loss niche. READY TO GET STARTED? If you’re interested in expanding your pharmacy’s offerings to include injectable GLP-1s or other compounded medications without the need for in-house compounding, don’t hesitate to reach out. Join one of our office hours sessions where we can dive deeper into how you can integrate these solutions into your practice seamlessly. Let’s work together to ensure you have all the information and support you need to make informed decisions and continue providing excellent care.

Not every pharmacy has the facilities to compound medications, but that shouldn’t stop you from providing top-notch care. Fortunately, a few loopholes exist for non- compounding pharmacies to offer injectable GLP-1s and cash in on this high-profit weight loss product. Here’s how your non-compounding pharmacy can still tap into the injectable GLP-1 craze: THE ROLE OF 503B PHARMACIES First things first, let’s demystify what a 503b pharmacy entails. Unlike your typical 503a compounding pharmacy, which dispenses compounds based on individual prescriptions, 503b pharmacies operate under a special Food and Drug Administration (FDA) designation. This allows them to bulk compound medications and provide them not just to individual patients but also to clinics and hospitals for office use or as stock supplies. For non-compounding pharmacies looking to offer sterile products like injectable GLP-1s, partnering with a 503b pharmacy is a viable and efficient solution. These facilities ensure the products meet stringent safety and quality standards, giving you peace of mind and saving the need for in-house sterile compounding capabilities.

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Simplify Supplements and Boost Revenue How to Create Effective Supplement Bundles for Different Diets

When it comes to weight loss, one thing is clear: There’s no one- size-fits-all solution. Everyone’s journey is unique and influenced by age, diet preferences, and personal health concerns. That’s why we believe in customizing supplement strategies to fit different demographics and profiting from these tailored bundles. Let’s explore how we can create targeted supplement bundles to help your weight loss patients not just shed pounds but also feel great while doing it (while boosting your cash-based revenue, too). UNDERSTANDING THE NEED FOR CUSTOMIZED BUNDLES The world of supplements is seemingly endless and can be overwhelming for patients. Many experience “paralysis by analysis” — so many options exist that making a choice becomes nearly impossible. This is where targeted supplement bundles come into play. When you create specific combinations based on demographic needs, you can simplify choices and make the selection process a breeze for patients. CRAFTING THE RIGHT BUNDLE FOR EVERY DEMOGRAPHIC When creating bundles, list all the demographics trying to lose weight and think of their unique needs. What would you

recommend for a 50-year-old woman losing weight versus a 20-year-old woman losing weight? There are endless possibilities, but here are a few examples to get your creative juices flowing:

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TAKE A BREAK

BACKPACK BEES MELON MOON MUSTARD OLYMPICS

PEACH SANDCASTLE SCHOOL TWINS

VACATION ZUCCHINI

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Maximize Your Membership HOW TO EFFECTIVELY UTILIZE YOUR MEMBERSHIP BENEFITS FOR WEIGHT LOSS SUCCESS

If you want to ramp up your weight loss program and give your patients the best possible support, you’re in the right place. As part of our commitment to helping you succeed, we want to remind you of all the invaluable resources at your disposal. Whether you’re just getting started or looking to enhance your existing services, these tools will make your weight loss campaigns as effective and engaging as possible. READY-TO-USE MARKETING MATERIALS One of the greatest benefits of your membership is access to a plethora of ready-to-go marketing templates. From eye-catching flyers to informative bag stuffers and engaging postcards, these materials are just waiting in your Canva account to be customized. Tailor them with your branding, specific messages, and unique offers to connect with your audience and spread the word about your incredible weight loss services. It’s all about making your marketing efforts as seamless and efficient as possible so you can focus more on what you do best. CUSTOM GRAPHIC DESIGN SUPPORT Need something more personalized? No problem! Our unlimited graphic design service brings your specific visions to life. Our team is on standby to create custom graphics that perfectly match your program’s needs. Whether you need a custom poster for a new campaign or a tailored flyer that speaks directly to your unique demographic, we’ve got you

Scan the QR code to check out our weight loss resources!

covered. This service is designed to save you time and ensure your materials stand out.

NEW EDUCATIONAL TOOLS FOR ENGAGEMENT We’re excited to share that a brand-new PowerPoint presentation is now available for all members. This tool is excellent for educating both patients and providers about the benefits and details of your weight loss program. It’s packed with engaging content and key points to convey the value of what you offer, making it a perfect resource for presentations, seminars, or as part of your consultation process. EASY ACCESS TO ALL RESOURCES Remember, all these resources are designed to be as accessible as possible. Simply scan the QR code provided to instantly access everything you need from our comprehensive library of weight loss tools. It’s your one- stop shop for all the materials to help you run a successful weight loss service. WE’RE HERE TO SUPPORT YOU Lastly, we want to emphasize that our team is here to support you in every way possible. Whether you need help navigating the resources, have questions about customization, or want tips on how to use these tools effectively, don’t hesitate to reach out. Our goal is to ensure you feel empowered and well-equipped to make your weight loss program a resounding success. We highly encourage you to join Office Hours on Tuesdays at 10 a.m. Central. Weight loss programs are a common topic and many members share what’s working for them on these valuable calls. They are available for Essentials and up members.

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INTERACTIVE MARKETING CONNECTING WITH AUDIENCES IN A NEW WAY

In marketing, we find two forms of content: passive and interactive. Passive content is a form of advertising that does not require anything of the viewer, like a sign, an ad, or a television commercial — many traditional forms of marketing are decidedly passive. Interactive content, however, demands something of the viewer and, in turn, draws further engagement from them. It stands to reason that people are much more likely to engage with your marketing efforts if it’s interactive . If you want to learn more about this type of marketing, then read on here about what interactive marketing is and how you can use it to strengthen your brand.

ads you may have produced. If they included polls, contests, assessments, quizzes, games, or interactive eBooks, then they were interactive. While most marketing revolves around one-way communication with the viewing audience, interactive content requires some reciprocation. Not only does this content increase engagement but it can also be leveraged to gather valuable data from your customer base and increase brand engagement simultaneously. People want to feel included, and giving them a say or potential reward keeps them attentive to your message. THE INTERACTIVE IMPETUS Interactive content is becoming more prevalent, especially among larger corporations. According to research by the Content Marketing Institute, 46% of content marketers were using interactive content in 2017; for companies with 1,000 employees or

more, that number was 63%. The simple reason interactive content is so popular is that an astounding 87% of marketers agree that it increases engagement compared to passive content. As of this year, 62.3% of companies are utilizing some form of interactive content in their marketing campaigns, an increase of more than 16%. SERIOUS ENGAGEMENT According to another study by the Content Marketing Institute, 60% of content marketers listed “producing engaging content” as a top challenge. That problem has an answer: interactive content. With the high numbers of people who use their cell phones daily, interactive marketing is more accessible and prolific than ever before. Interactive content is more engaging and more profitable than static advertising. A survey by Inc. com rates interactive content as 93% effective as opposed to static content, which ranks at 70%. Buzzfeed, famous for its interactive content, claims that 96% of its users who start a quiz see it through to the end. More than just a tool for advertisement, interactive content can also educate potential customers about your product or service. And those who engage with your content are more likely to appreciate its message, which improves your brand’s strength. If you rely on static content to communicate your message, you are in the minority and lag dangerously behind your competition. Take the next step toward market dominance. Creating interactive content can help reshape your levels of engagement and provide you with a stronger brand and a more loyal audience.

COMPONENTS OF INTERACTIVE CONTENT

Some of you, knowingly or not, are already incorporating some form of interactive content in your company’s marketing. Think of any emails you have sent, videos you’ve made, or banner

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BENEFITS FOR PATIENTS The shift from injectable to sublingual GLP-1 compounds isn’t just good for pharmacy profit margins — it’s a significant win for patients, too.

As an independent pharmacy owner, you need to be ready to jump on the latest craze to grow. Embracing innovative solutions like sublingual liquid GLP-1 compounding for weight loss not only diversifies your offerings but also significantly boosts your bottom line. Get organized now and align your business strategies with your customers’ evolving needs. That’s the only way to create a win-win scenario where health outcomes improve and business growth follows suit.

• Ease of Use: Many patients prefer the sublingual method due to its simplicity.

• Reduced Side Effects: With nausea practically nonexistent, this method helps improve patient adherence to their treatment regimen. • Effectiveness: This patient-friendly approach helps individuals manage their weight more effectively and enhances adherence to their treatment regimen. INCORPORATING GLP-1 INTO YOUR PHARMACY For any compounding pharmacy looking to increase its cash-based flow, jumping into the world of sublingual liquid GLP-1 compounding is a no-brainer. It’s an opportunity to turn inventory into profit quickly and keep your business afloat by meeting a growing demand. Plus, with weight loss being a perennial concern for many, offering a cutting-edge solution like this ensures your pharmacy stays relevant and sought after.

So, what are you waiting for? Buckle down and incorporate GLP-1 into your pharmacy to make weight loss management

a little easier, more profitable, and a lot more effective for everyone involved!

HAVE A LAUGH

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TURN BACK-TO-SCHOOL SEASON INTO PROFIT Drive Sales With Essential Seasonal Supplements for All Ages

Back-to-school season is here, and that means it’s time to ramp up your usual seasonal survival kits (and make some cash along the way). We’ve mentioned the importance of creating back-to-school supplement bundles and store sections before, but everyone needs a reminder! These supplements are an incredible way to boost your cash-based revenue while showing patients you care. Whether your patients are students gearing up for new classes, teachers planning curriculum, or parents managing the chaos, staying healthy is crucial. Let’s dive into some essential supplements everyone in the school ecosystem can benefit from, ensuring patients stay energized and immune-boosted as they head into the new school year. KEEP BACK-TO-SCHOOL SNIFFLES AT BAY As kids and adults return to the classroom, one of the biggest concerns is the inevitable spread of colds and general sniffles. To address this, consider creating a special section in your pharmacy dedicated to immune-boosting supplements. Products like Boost Now, zinc, and elderberry extracts are perfect for students exposed to germs daily. Don’t forget to include probiotics, as they are crucial for maintaining gut health, which in turn supports a strong immune system.

you cater to the specific needs of this demographic, you can increase customer loyalty and those coveted cash-based sales.

We recommend:

• •

Vinco’s liposomal B-vitamins.

Approved Medical Solutions Nitric Oxide (approvedmedicalsolutions.com).

Jinfiniti for NAD (jinfiniti.com).

• Biolyte for hydration (wholesale.drinkbiolyte.com)

SPREAD THE WORD: SOCIAL MEDIA AND SIGNAGE Promotion is critical to driving traffic to your new back-to- school supplement section. Use social media platforms to engage with the community by posting daily about the benefits of each type of supplement and offering tips on staying healthy during the school year. You can also highlight patient testimonials and share content that educates your followers on the value of these products! In-store, make the shopping experience as straightforward as possible. Set up a prominently displayed “Back-to-School Health” section with clear, eye-catching signage. Organize the products by target demographic — students, parents, teachers — to make it easy for patients to find what they want.

Offering high-quality options from trusted brands like Vinco or Darby Farms can set your pharmacy apart. The websites are vincoinc.com and darbyfarmswellness.com/shop GIVE THE GROWN-UPS A MUCH-NEEDED ENERGY BOOST It’s not just the kids who need support; parents and teachers also face a demanding season. To help them keep up with the pace of a new school year, offer supplements that promote sustained energy levels and vitality. Adrenal support supplements, methylated B-complex vitamins, nitric oxide, and NAD, and hydration can be can be game-changers for adults during the back-to-school transition. When

It’s also always a good idea to encourage your patients to reach out if they have specific health concerns or need advice on choosing the right supplements for their families. Offering personalized consultations can boost sales and build stronger relationships with your clientele.

Now is the time to strategically stock and promote the right back-to-school

supplements. By doing so, you can significantly boost your pharmacy’s revenue while helping your community stay healthy. Let’s make the most of this opportunity and ensure your patients and their families kick off the school year on a high note!

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417 Ravenaux Dr. Southlake, TX 76092

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INSIDE THIS ISSUE

1

Sublingual Liquid GLP-1 Compounding Is Changing the Game

2 3 4 5 7

How to Offer Injectable GLP-1s Without Compounding

Craft the Perfect Supplement Bundle for Weight Loss

Streamline Your Marketing With Our One-Stop Weight Loss Hub

Interactivity Is Revolutionizing Marketing

Boost Sales This Fall With Targeted Back-to-School Supplements

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• For Women Over 50: As women age, hormonal changes can lead to issues like adrenal fatigue. A tailored bundle for this demographic might include supplements like AMS Nitric Oxide for better blood flow and energy levels, Berberine for metabolism, and a dedicated Adrenal Support formula. This combination addresses the specific challenges older women face, helping to balance hormones and support overall vitality. • For Men Over 50: A bundle focusing on heart health and hormonal balance is crucial. AMS Nitric Oxide supports healthy blood pressure, while a Testosterone Booster can help maintain muscle mass and vitality. Adding a Fiber/FOS/ Pre/Probiotic blend aids digestion and overall gut health, rounding out their wellness routine. • For the Vegan Dieter: Vegans might struggle with protein intake and certain micronutrients. A vegan-friendly bundle could include plant-based protein powder, vitamin B12, and iron supplements, ensuring they meet nutritional needs without compromising dietary choices. MAKING IT EASY FOR PATIENTS TO CHOOSE (AND BUY) Once we’ve established these bundles, the next step is presentation. Each bundle should be clearly labeled with the contents and a short explanation of why these particular supplements are helpful. For example, signage for the Older Women’s bundle might read: “Designed to support the unique

needs of women over 40 who are trying to lose weight, as many women over 40 experience hormonal fluctuations affecting their energy levels.” SPECIAL CONSIDERATIONS FOR THOSE STRUGGLING WITH WEIGHT LOSS It’s crucial to offer additional support to patients who are not seeing the results they hope for. We have a presentation on what to do in this case that all members can access by scanning the QR code. Discover further strategies for overcoming weight loss plateaus and keeping your patients’ experience positive. This shows you’re committed to their health journey beyond just selling supplements. Thoughtfully curated supplement bundles simplify your patients’ decision-making process and enhance their potential for success. They provide a personalized approach that respects their needs and lifestyle, making their path to weight loss as smooth and effective as possible.

Scan the QR code to check out our GLP template

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