ChatGPT for Landscape Sales Pros and Owners Nov. 5, 9:00–9:45 a.m. MT • Phoenix, AZ See Jack speak at NALP ELEVATE The Landscaper’s Guide to Selling to the Affluent With Direct Response Marketing NALP ELEVATE Conference Nov. 2–5 • Phoenix, AZ Visit us at Booth #1531! Oct. 9, 9-10 a.m. MT • Virtual Event Livestream via Zoom from Lyons, CO Nov. 13, 10–11 a.m. MT • Virtual Workshop In partnership with the Texas Nursery & Landscape Association Fireside Chat — Ask Jack Anything About Sales & Marketing Dec. 11, 10–11 a.m. MT • Free Virtual Q&A Landscape Leader of the Year Livestream UPCOMING EVENTS
Schedule a 15-minute Marketing Brainstorm with one of our Landscape Marketing Assistants. In just 15 minutes, they will: • Offer game-changing feedback on your marketing ideas. • Find gaps in your existing campaigns. • Discuss your best marketing strategy. • Share next steps for success! This is a quick, easy, no-pressure call — and we’ll even send you beef jerky or candied almonds for your time. Visit LandscapersGuide.com/brainstorm to schedule your Marketing Brainstorm today. Ready to Level Up Your Marketing and Get More Hell Yes Customers?
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in India to do this for four bucks.” I paused. I didn’t react emotionally. I calmly said, “Well, why don’t you?” And then I dug deeper. Turned out, he was frustrated because six other agencies had failed him. When I reframed the conversation, validated his concerns, and clearly explained our process, things shifted. That client has now been with us for years and has become one of our most respectful collaborators. But not every situation ends with a happy turnaround. If they’re unwilling to collaborate professionally and respectfully, it’s time to call it quits. If you don’t guard your culture fiercely, you’ll lose the very people who make it great. So, sometimes firing a high-performing team member or a big-paying client is exactly what your business needs. Not because it’s easy. Not because it’s convenient. But because the cost of keeping them is quietly bleeding your company of its best energy, collaboration, and talent. And when you create a space where your team knows they’re protected, respected, and heard? That’s when the real growth happens.
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JACK JOSTES, CEO RAMBLIN JACKSON
RamblinJackson.com • 3
uck on a Rainy Day
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