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When it feels like money is flowing uphill, it’s time to double-down, dig deep, and push harder.
made an inquiry or downloaded your lead magnet. Leads, like any relationship, need to be wined and dined. They need you to tell them and show them why you’re the right one for them. While some leads may jump right into the thick of things with you, most are more selective, and, unless you spend a little time getting to know them, educating them, and helping them, you’ll find most of your leads won’t turn into closed deals. Once your lead has bought, you can’t take your new customer for granted. You need to deliver on what you promised, but for maximum revenue and profits, you need to continue to educate and entertain your customers. While you’re doing that, you can also slip in an offer here or there, which will grow both revenue and profits. On the other hand, if all you do is keep sending offers, and you never nurture the customer relationship, you’ll find out quickly that the customer becomes uninterested and eventually will just go away. I can guarantee that these three lessons will help any business grow and be more profitable, but if that is true, then why doesn’t every business listen and do exactly what I’m saying? The funny thing is that the most successful businesses in the world do exactly what I’m suggesting you do, while most small businesses focus solely on generating new leads. –Shaun
business and revenue coming in that they can afford to miss out on a few sales here and there. They can take a bit of extra time off because things are good. What happens when things aren’t good, though? When it feels like money is flowing uphill, it’s time to double-down, dig deep, and push harder. Ramp up the market and take that market share from your competitors who are all being lazy because times won’t always be good. Money won’t always flow uphill, but if you put the grind in when times are good, it sure does make those hard times less hard. Nurturing Leads and Customers = Maximum Profits Somewhere along the line, most entrepreneurs have been taught that the solution to all of their problems is getting more leads. With a 95%-plus failure rate for most small businesses, clearly the idea of just getting more leads isn’t working. The truth is that most of us have enough new leads coming in each month (even if we don’t realize it), plus a CRM system with leads in it that haven’t bought anything yet, even though you paid good money to get them. In addition, you have a massive amount of customers who would buy more if you’d spend a little time nurturing, educating, and entertaining them. But instead, nearly everyone focuses all of their time and treasure on getting new leads. That really is a poor man’s game. Leads are expensive. Leads are not always ready to buy just because they
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