One of the biggest buzz phrases in business is to refer to your employees as a team, but could this cheesy reference actually serve as a powerful reminder? As our friends over at Element Three explain, it should. Creating the right company culture is a tricky task in today’s work-from-home and hybrid culture. In fact, connecting with global and local team members can be difficult without some in-person contact. But when you begin to think of your employees as a sports team rather than employees, you just might find the answer to the company culture conundrum. People Love Competition This idea is two-fold. First, competition sparks commonality. When people have a common goal, or competition, they tend to band together. And this doesn’t mean you must compete against another business, either. You could even compete against last year’s sales numbers — the point is to work together. Secondly, healthy internal competition can spark ingenuity and fun. As long as it doesn’t become a toxic measuring stick, there are easy, beneficial ways to embrace competition. Hand out monthly awards for sales goals or have your employees nominate each other. Keep the competition going with company Olympics or monthly exercise challenges! It doesn’t have to be business related to be beneficial. Even better? When you foster good competition — both external and internal — your employees are forced to get to know one another, bonding them together like a real team. Find the Right Team and Tools Of course, none of this matters if you don’t have the right people or technological support backing them up. You must find the right talent blended with a suitable personality and work ethic for your business if you expect your team to actually function like one. The right tools can also go a long way in improving performance. Even the most talented athlete does better with good equipment. And don’t forget about the swag! T-shirts, sunglasses, and mugs are all “tools” that help your team invest in your brand. Teamwork Makes Your DreamWork
Stop Losing Clients Today! 3 Ways to Rethink Your Retention Marketing
Nobody ever quotes lines or scenes from “Avatar,” one of the most commercially successful movies of all time. But you’ll hear references all the time to “Star Wars,” which certainly wasn’t No. 1 at the box office upon release. How is that possible? That’s because “Star Wars” is what worldwide business leader Ryan Holiday calls a “perennial seller” in his 2017 book “Perennial Seller: The Art of Making and Marketing Work That Lasts.” They exist in every single creative industry — “timeless, dependable resources and unsung moneymakers, paying like blue chip annuities.” Much like gold or land, perennial sellers increase in value over time, and they will outlast and outreach any competitors by a long shot. Look at any famous drum kit in the world, and you’ll find Zildjian cymbals. Zildjian has been creating one product since 1623, and they show no signs of quitting. But, what’s the secret to creating such a longstanding classic? It’s simple but perhaps one of the hardest parts of the process. To create a classic, you have to focus on building your work to last. And to do that, you have to be willing to trade one of the following things: time, comfort, ease, money, or recognition. Sacrifice lies at the heart of every great work — if it were easy, everyone would do it. Once you create your classic, though, don’t give up on it. If you really want it to last, you should create a matching long-term marketing The Secret to Creating a Classic ‘Perennial Seller’ by Ryan Holiday
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