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Traveling This Summer? Expedia Offers a Big Perk to Uncertain Travelers
• Invest in retention tools. Staying in touch with your customers is the best way to keep them happy and remind them that you care. You can stay on top of this by doing the hard work of reaching out personally each month, but it’s easier and more efficient to invest in recurring communications like automated weekly emails and regularly printed newsletters. Our team can help with both of these things, so if you want to make them happen, let us know!
Travel is back! That means it’s time to load up your suitcase and pick the next destination on your bucket list. While international travel may still be iffy, domestic travel boasts plenty of fun destinations — and if you can explore these areas without
2. Make personalization possible . In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you have to gather and interpret a lot of data, both online and off. You can do some of this data-gathering and calculating yourself (for example, you might consider calculating the lifetime value (LTV) of each client), but hiring a third-party data analytics company will help you take your retention marketing to the next level. SAS, Alteryx, Kissmetrics, and InsightSquared are great options for small-business owners. 3. Hire (or create) a retention expert. If you truly want to maximize your retention, you need to make it an integral part of your team’s marketing approach. As RetentionScience.com puts it, “Retention marketing is a full- time endeavor and should be treated as such. This means getting buy-in from the top down, as it has to be a priority for the business, not just your marketing department.” Investing in specialized training for your team is one way to do this. But you can also hire a retention expert or shift one of your existing team members’ roles to focus exclusively on managing and retaining clients. Yes, hiring is expensive, but remember — increasing customer retention by just 5% can increase profits by as much as 95%. That new team member will pay for themselves in no time!
breaking your budget, it’s even better!
That’s the thought behind Expedia.
What began as a humble project from Microsoft in 1996 has transformed into one of the largest and most used travel booking websites in the U.S. Expedia partners with hotels and lodging, airlines, cruise liners, and car rental companies — both large and small — to winnow out the best deals for its
Mailchimp is perhaps best known as a platform for building and sending custom batch emails, but the business is actually far older and more comprehensive than most entrepreneurs realize. Ben Chestnut and Dan Kurzius founded Mailchimp way back in 2001 (yes, the company is almost old enough to drink!), and it doesn’t just send emails — it’s a self-proclaimed “all- in-one marketing platform for small business.” What does “all-in-one” mean? Well, the crux of it is that Mailchimp offers everything you need to launch and run an online business. That includes website building and custom domains, the tools for setting up an online store, online appointment scheduling, and marketing help on everything from emails, landing pages, and digital ads to social media and printed postcards. Mailchimp also offers businesses a way to manage, track, and get to know their customers so they
These three retention marketing mindset shifts will be game-changers for your company. You can start with one of them or dive into all three, whatever feels right for you. It won’t be long before you see the difference in your bottom line.
In order to retain customers, you must build quality relationships with them.
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