TAKE FIVE “We’re small in numbers but large in what we provide.”
By John Sprecher
Ric Base is the President of the Sanibel-Captiva Chamber of Commerce, a position he’s held for nine years. Over the course of 30-some years in the hospitality industry — including three Florida chambers of commerce — Ric has brought a valuable skill set of both business and marketing acumen that not all chambers enjoy. With the Sanibel-Captiva Chamber of Commerce, Ric presides over one of the busiest tourism centers in Florida — where 175,000 plus visitors stop each year, across 365 days each year, to get the lowdown on what to see, do and enjoy on the islands. Each issue, “Take Five” poses five questions to a community leader that have not been shared in the past. Here, Ric Base discusses what makes Sanibel and Captiva so unique, and what it’ll take to keep the islands top of mind among travelers nationwide, and even around the world.
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