GOAL: We aim to tell our story and empower others to share it on our behalf, building and sustaining vital connections with our community, partners, and donors. Where We Want to Be
Embrace and incorporate visual storytelling into our marketing and fundraising efforts Ensure consistency in how NC Counts staff and Board of Directors tell NC Counts’ story Streamline and enhance organizational communications to ensure consistent, clear, and effective messaging across all channels, fostering better internal collaboration and stronger engagement with our external stakeholders Integrate financials into our storytelling to enhance transparency and demonstrate integrity in how we manage and utilize funding
To get closer to our goal, we will:
Center equity in all of our communications materials and methods by prioritizing accessibility and language empowerment Annually assess the organization’s communications for the previous 12 months to determine what is working and not working Develop and implement a scalable communication plan that increases the organization’s visibility through public awareness campaigns
Where We Are OUR RESILIENCE
NC Counts was originally founded with the goal of achieving a complete and accurate 2020 Census count. It was expected that the organization would sunset following the decennial census. However, after the count, feedback from partners, stakeholders, allies, and friends highlighted the robust and impactful infrastructure that NC Counts had created. Recognizing the value and necessity of this infrastructure, the executive director collaborated with the Board of Directors to transition NC Counts into a more sustainable organization that continues to prioritize its work around census operations and data equity. Leveraging the established census infrastructure, NC Counts now advances equity and responds to the needs of historically undercounted communities year-round, while sustaining and building its infrastructure for future decennial census operations. Over the past five years, the organization has substantially grown in both staff and funding. NC Counts is now dedicated to building a stronger civic engagement infrastructure that promotes an inclusive democracy, closes health equity gaps, and advances economic and social justice. NC Counts has demonstrated remarkable resilience and an unwavering commitment to serving historically undercounted communities. Today, NC Counts, along with our members, partners, allies, and friends, navigates a polarized and turbulent political landscape. Policies threaten to erase progress toward equity, limit liberty, undermine justice, and reduce government funding. These threats place our organization in a constant reactive state, reduce our ability to proactively advance our mission, and subject us to financial uncertainty.
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