test123_wrong_pages

WEBMAIL: ALL WEBMAIL APP OPENS DECREASE

In 2015, opens across all of the major webmail clients decreased:

• Gmail: Dropped 8% to 15% of opens

• Yahoo! Mail: Dropped 28% to 3% of opens

• Outlook.com: Dropped 42% to 3% of opens

• AOL Mail: Dropped 4% to 1% of opens

AOL Mail

Gmail

Outlook.com

Yahoo! Mail

20%

17%

15%

15%

10%

5%

4% 4%

4% 3%

1%

1%

0%

Jan 2015

April 2015

July 2015

Oct 2015

Dec 2015

See detailed chart

The fall in Gmail opens and subsequent rise of iPhone and Android opens may suggest users of the

Gmail app are switching back to the native email apps on these phones. The Gmail app for iOS and

Android each have notoriously poor support for responsive design, which can lead to a frustrating

experience for users.

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