From the outside, social media marketing seems easy. You post a special, an ad, or a video, and boom! It’s in front of thousands of eyes. In reality, though, social media marketing is one of the most complex, nuanced, and strategic parts of a marketing campaign — you probably know this if you’ve tried it first-hand and fallen flat. That’s why here at LASIK, we’ve partnered with one of the best social media marketers in the business to help our clients succeed: Social Ads Made Simple. For more than a year, Social Ads Made Simple founder Melina Moreno has worked directly with Michael to take our elective surgery clients’ campaigns to the next level. After five years running Social Media Ads Made Simple and years before that working in marketing and sales for Fortune 500 companies like Infusionsoft, Melina is one of the best at what she does. “We help businesses leverage social media platforms to generate leads and sales, mainly through Facebook and Instagram,” Melina explains. “Specifically, we help them design ads that really call to people who are ready to take the next step, and we create campaigns to nurture those people and give them extra resources and education while they make that decision.” While some strategies can be applied to any type of business, Melina is adept at zeroing in on clients ideal for ophthalmologists and other targeted demographics (read more about that on Pg. 2) and offering them a seamless sales experience through social media. “With ophthalmologists, the key is to really identify the questions and the objections people have, and then address them. It’s not so much about getting them to the consultation right away, it’s more about answering their top 10 questions,” she says. PARTNER SPOTLIGHT: SOCIAL ADS MADE SIMPLE MEET OUR SOCIAL MEDIA GURU “What I do is make sure they have a sales machine,” she says. “... At the end of the day, there are 7.5 billion people on the planet, and 2.5 billion active daily users on Facebook. I help businesses navigate the digital landscape where people are spending their time anyway.” To learn more about Social Ads Made Simple, visit their Facebook page at Facebook.com/SocialAdsMadeSimple. 3 206-437-0529 Overall, her goal is to funnel leads directly to our clients and put them in the prime position to convert.
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