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A u g u s t 2 0 1 8
FROM THE DESK OF Ron Cousins
Hello, and welcome to our freshly updated newsletter!
The restructured format and design were made with you, our family of clients, in mind. Take a look and let me know what you think. Helpful tidbits and interesting information are waiting for you! I am excited to announce my new book, “Why It’s So Hard To Stop Cybercrime AndWhat You Can Do About It,”which is hot off the press. I share with you transformational technologies to guide your business through the next generation of the digital revolution. Be sure to get my book by going here: nowxcorp.net/free_ebook . Or, scan the QR code below now! Either way, the download is my gift to you. Helping business owners protect their valuable assets is a passion that I genuinely enjoy. Getting in the trenches with you and working to safeguard what you have worked so hard for is a satisfaction that is hard to describe. Like families that have enjoyed watching each other’s children grow up over the years, I love seeing
Anxiety, concern, conflict — parents and teens agree that digital devices are a source of all three of these, according to a study from the USC Annenberg School for Communication and Journalism. The comprehensive study compared digital device usage in the United States and Japan and how they have an impact on family relationships in both countries. “The patterns of daily life have been forever altered by the ubiquity of digital devices,” says Willow Bay, co-author of the study and dean of USC Annenberg College. “Clearly, our always-on media environment is presenting challenges.” So why do we still have these devices on us at all times, and how can we use them more responsibly? USC Annenberg’s study demonstrates that technology isn’t going away any time soon, and learning how to manage its usage is critical. Here are some tips that both parents and teens can learn from. HOWTOBALANCETECHNOLOGY USE INYOUR FAMILY M anage Y our D evices ; D on ’ t L et T hem M anage Y ou The study gave interesting insight into how we perceive our kids’ technology usage and how they perceive ours. It found that most parents think their teens are addicted to their mobile devices. Most parents also felt addicted themselves. Their teens are aware of this — 1 in 3 teens also believes their parents are addicted. Your kids learn from how you spend your time. As the parent, you are the No. 1 example your child has for any behavior. If they see you looking at your phone most of the time they’re with you, they’ll likely start to do the same. BE THE EXAMPLE
your business flourish. I strive each day to find the best ways to keep your interests secure.
Dedicated to your success,
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Eliminating Doubt and Creating Certainty in All Our Interactions • 972-992-3456 • 1
... Cover story continued
SET BOUNDARIES
process with contacts, music, photos, and anything taking up space. In his article, “Tips to Declutter Your Phone,” Ryan Reed includes the automation app he swears by, If This Then That. It can link all your apps and services to streamline your life.
One way to set an example is to limit screen time. This could take the form of an after- school “technology free” hour. It’s time that your family spends together without phones, only interacting with each other. Sound hard? Set the timer. Ask your kids how their days were. Try cooking together. If you feel that you really are addicted and can’t quit your device on your own, set up firewalls for yourself. Turn on your “do not disturb” signal during the nights and mornings. If you really want to take a break from your device, take a full day away from it, then reflect on how you felt afterward.
WHEN IS THE RIGHT AGE?
This is a question that’s kept many parents awake at night. When is the right age for an adolescent to have their own mobile device? There’s a lot to take in. Yes, it can offer some security; you’ll (theoretically) be able to reach your teen at any time, and they can reach out if they are in danger. But there are drawbacks. Phones cause distraction, which doesn’t pan out well for driving or sleep, not to mention homework. Talk with your teen to find out what’s right for them and your family — and not just via text. Keep the conversation going, and you’ll build a stronger relationship, whether you choose to give them a digital device or not.
TRIM YOUR APPS
When you open up your phone, does your busy screen overwhelm you? Do you really need that MLB app that you last used two years ago? Start by deleting apps that you no longer use. Then organize your remaining apps into folders. You might also try the same
A Helping Hand Why Business Leaders Need to Ask for Help
“CAN YOU GIVE ME A HAND?”
people solve problems, and broadening the awareness of your name and brand at the same time.
Asking for help is a simple request. Most people do it every day, whether they’re getting a second opinion on a paint color or asking a stranger to hold the elevator. Asking for help is important; the ability to work as a team is one of mankind’s greatest strengths. But if the act of asking for help is so essential in our lives, why do entrepreneurs have such a hard time with it? This struggle often comes from pride, the idea that if you admit you can’t do it all, then you can’t do anything. But this mindset often leads to ruin. In a survey by 99 Design, most entrepreneurs claimed the worst mistake they ever made wasn’t a poor financial decision or bad planning — it was simply not asking for help early in their careers. Having to ask for help isn’t a sign that you’re unable to achieve what you set out to do. In fact, when you ask for help in business, you may find you’re able to achieve more. This is because asking for help is a form of networking. You’re actively reaching out to experts, learning how other
If you struggle to ask others for help when you need it, start by changing your mindset. You don’t have to do it all; you’re just one person, and sometimes one person needs to delegate tasks to others to get more done. Asking for help is also easier when you know what you want to ask for. If you are overwhelmed by a big project, take a moment to write down your goals for that project, along with a list of action steps and resources needed to get there. Then think about who you can reach out to in order to tackle these steps. If you’re still uncomfortable with asking for help, make a point of helping others when you can. Being helpful changes the way you perceive receiving help and builds a positive reputation with others. When you are viewed as being helpful, other people want to help you in return. Asking for help means admitting you can’t do it all alone. But why should you have to? Doing it all alone can be pretty lonely, and asking for help means you have a team to support you wherever you go.
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3 Benefits of Intermittent Fasting Why Celebs and CEOs Swear by It
MENTAL ACUITY
Tom Hardy, Christian Bale, Chris Hemsworth, Liv Tyler, and Beyonce — all of these celebrities have used intermittent fasting (IF) to meet their fitness goals. Fasting dates back thousands of years — in fact, one of the most popular fasts is called the “Daniel Fast” because it mirrors Daniel’s abstinence from food as portrayed in the Old Testament. This ancient trend is gaining popularity in the nutrition community. Here are three ways IF might benefit you. One of the most common misconceptions about fasting is that you can’t eat any food. The truth is that we all fast for a period of time each day while we’re asleep; intermittent fasting simply extends that fasting period. After eating, your body transitions to a fed state where your food is used for fuel. However, after 8–10 hours without food, your body enters a fasted state in which your body burns stored fat for energy, which leads to weight loss and more muscle definition. With intermittent fasting, you fast for a specified period — typically 16 hours — and eat all of your meals within an 8-hour period. WEIGHT LOSS
Fasting has become popular among the Silicon Valley crowd in recent years due to the endorphin rush and mental acuity associated with IF. When food is scarce and you haven’t eaten, your brain sends endorphins into your bloodstream to make you more alert. Your brain then digests information more efficiently. This is thought to be a holdover from our hunter-gatherer days, when we had to be alert enough to find food or we’d starve to death. CEOs in the nation’s tech capital have begun using this strategy in recent years to increase their productivity.
BOOSTED IMMUNE SYSTEM
According to researchers at the University of Southern California, fasting essentially flips a regenerative switch in the body. “It gives the ‘okay’ for stem cells to go ahead and begin proliferating and rebuild the entire system,” says Valter Longo, Ph.D., director of the USC Longevity Institute. “Fasting cycles can generate, literally, a new immune system.”
Take a Break!
Summer
GRILLED HALIBUT
Ingredients
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4 boneless, skinless halibut fillets, about 5 ounces each 1/4 cup olive oil, plus extra for drizzling
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1/2 cup hearts of palm, drained
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Basil leaves, for garnish
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Kosher salt and black pepper, to taste
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1 lemon
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2 pounds mixed tomatoes, sliced
Directions
1. Lightly oil grill grates and heat grill to medium. 2. Grate 1 teaspoon lemon zest onto halibut fillets. Drizzle with olive oil and season with salt and pepper. 3. Grill halibut, turning just once, for about 5 minutes on each side. 4. In a mixing bowl, combine tomatoes, hearts of palm, juice from lemon, and oil. Season with salt and pepper. 5. Garnish salad with basil. Spoon salad over grilled halibut. Serve.
Solution on page 4
Recipe courtesy of Bon Appetit Magazine
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Lemonade stands are rumored to have originated with NewYork journalist Edward Bok, who, as a kid growing up in Brooklyn, sold ice water on hot summer days to thirsty passersby. When other water salespeople tried to move in on Bok’s profit, he got creative by adding lemon juice and eventually sugar to the mix. The result of this innovation? Sales soared. Lemonade stands continue to be a popular summer pastime for burgeoning entrepreneurs, and there are a few things we can learn from these humble business endeavors. Warren Buffet has had business on the brain since birth. During his childhood, when he noticed that a friend’s house got more foot traffic than his did, the future tycoon moved his lemonade stand to the prime realty. Buffett obviously benefited from this innovation; the jury is still out on his friend. INSIDE THIS ISSUE From the Desk of Ron PAGE 1 How to Talk to Your Teen About Cellphone Use PAGE 1 Why Is It Hard to Ask for Help? PAGE 2 3 Must-Read Benefits of Fasting PAGE 3 Take a Break PAGE 3 Summer Grilled Halibut PAGE 3 What You Can Learn From the Most Successful Lemonade Stands PAGE 4 BE ADAPTABLE.
Published by The Newsletter Pro • www.newsletterpro.com
WHEN LIFE GIVES YOU LEMONS ... 4 Business Lessons From Young Entrepreneurs
GO ABOVE AND BEYOND FOR YOUR CUSTOMERS.
word of mouth. I created my own business page. I shared it with friends, family, and the community. ArkLaTex Horse Rescue advertised my stand, and I posted advertisements to many local Facebook groups as well.”
When Ann Handley’s daughter and her friend opened up a lemonade stand, they found a way to connect with their demographic. The location of the stand was frequented by many French-speaking Canadian customers, and since the friend was born in Montreal and spoke French, the girls greeted each customer in English and French. More conversation makes more sales. Megan, kid entrepreneur and owner of “Dr. Megan’s Mad Mango Lemonade” in Louisiana, knows a thing or two about the value of word-of-mouth marketing. Megan makes sure customers have an easy time spreading the word about the refreshing lemonade. In her second summer running the stand, Megan says, “I advertised through Facebook and ASK FOR REFERRALS.
BUILD YOUR BUSINESS AROUND YOUR VALUES.
Have you heard of anyone starting a million- dollar lemonade stand? There’s one person who has, and her name is Alex. She was diagnosed with cancer as a young girl, and her determined spirit motivated her to fight back. She started a lemonade stand to raise money for other kids with cancer. The message of the stand with a purpose spread, and Alex raised $2,000 in a single day. Sadly, Alex passed away when she was 8, but her legacy continues to thrive through her family, who turned Alex’s Lemonade Stand into a foundation. It’s raised over $127 million for cancer research.
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