Take a look at our June newsletter!
The Landscaper's Guide To Modern Sales and Marketing Newsletter
JUNE 2022
It’s June, and I know you’re busy — but are you busy doing the right things? Are you signing clients, being productive and helping your business grow? Or, are you spending hours in your truck driving back and forth pointlessly between projects that just aren’t a good fit? Think about it. How many times this month have you heard an embarrassed homeowner say, “Sorry, I can’t afford you.” How many times have you reluctantly signed on for a job you knew in your gut was too small to pay the bills? There are way too many landscapers stuck in that crappy situation. Being busy is not the same as being productive! You can’t afford to waste your valuable time and gas on bad leads, especially not in this economy. You need Hell Yes Customers to make burning fuel worth it. My team and I can help you get them. We do more than just give out marketing advice in our newsletter. You might not know it, but there are concrete ways we can help you find and target your Hell Yes Customer TODAY so you don’t waste your time on any more bad fits. Here are just a few of them. Too Much Wasted Time in Your Truck? Let Us Help!
Our marketing agency services include …
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Branding — If you need a refresh, we can do it.
• Logo Design + Visual Identity — Our designers will ensure your logo represents what you do and stands out from the competition. • Photography + Videography — We can take high-quality photos of your best landscapes, film introductory and follow-up videos for your customers, and give you all of the tools you need to deck out your website. Speaking of which … • Website Design and Development — Your website can make or break whether a customer chooses to work with you, and it can be your first line of defense to weed out bad fits. We know which design elements get results. (Open this newsletter to read about two of them.) • Copywriting — Our professional copywriting team will write persuasive sales copy for your website to funnel prospective customers into your sales process. • Search Engine Optimization (SEO) — A great website doesn’t cut it if no one can find you! If you want your potential customers to find you on Google, we can make that happen. • Masterminds — Every landscape company is different. In these sessions, you can learn directly from me and your peers about how to find success for your specific situation. • Sales Coaching + Marketing Consulting — We offer one-on-one sales and marketing help to ensure your team is zeroed in on your Hell Yes Customers and reaching them through the best channels. • Analytics + Reporting — We won’t just design your website and head out (unless you want us to!). We’ll stick around to analyze how it’s performing, share those reports, and ensure that you get results.
If you hire us for one of those services, you can kiss that wasted time in your truck goodbye. Your docket will be full of Hell Yes Customers who are actually worth your time … and that crazy expensive gas!
Scan to Learn More About Our Services
Scan this QR code to see exactly what we can do for you.
P.S. If your company handles snow and ice removal, I’d love to see you at SIMA’s 25th Annual Snow and Ice Symposium in Milwaukee this month (June 21–24). Join one of my workshops to say hello!
JACK JOSTES, CEO RAMBLIN JACKSON
RamblinJackson.com • 1
Read It in Your Truck on a Rainy Day
Did you know that if you aren’t using the right bulbs or even the right fixtures to light your home, you could be negatively affecting our environment? Believe it or not, major changes really aren’t necessary to make your home more energy-efficient, especially when it comes to lighting. Every household in America can make a few small adjustments that can have a big impact on the environment as well as your finances. If you want eco-friendly ways to light your house, try out the following ideas. Switch out your lightbulbs. Did you know that the standard incandescent bulb only puts out 5%–10% of the energy it converts as light? The rest goes out as heat. If you’re still using traditional lightbulbs, it’s time to upgrade. Compact fluorescent bulbs (CFLs) cost a little bit more but last for 10,000 hours. CFLs use a fraction of the energy that traditional bulbs use but are often much brighter and safer. LIGHT YOUR HOME THE ENVIRONMENTALLY FRIENDLY WAY
Whatever option you choose, dispose of your old bulbs properly. Every city has different stipulations for recycling, so learn how to dispose of them before you recycle. Unplug your power strips and keep your lights off. The power strip is one of the most commonly used items in households across America. They’re extremely convenient, especially if your home lacks a sufficient number of outlets. While some power strips turn off when not in use, others consistently pull energy when they’re plugged in. Save energy by unplugging any power strips when not actively in use. Additionally, try and keep your lights off when you’re not home or actively using a room. It doesn’t make sense to keep your lights on when nobody is in the room. If the sun is shining, make use of that sunlight to light your house. You don’t need to depend on electricity for light during the spring and summer months so much. Just open your windows!
You can also make the switch to LED bulbs, which reduce energy consumption by 80%–90% while also lasting for 100,000 hours.
Turn Your Hell Yes Customers Into Clients With the Power of Specialty Pages
Imagine you need to make a dentist appointment for a very specific procedure. Would you call up any old dentist? Of course not! You’d go online and check their website to see whether they offered the exact procedure you’re looking for. If you didn’t see any mention of it, you’d shrug and move on to the next place! That process used to only apply to specialists like doctors and dentists. But now your future landscaping customers are demanding that same level of specificity before they convert to clients. If they’re an HOA, they want to know you work with HOAs and have experience with their niche issues. The same goes for retail shopping centers, hospitals, commercial municipalities, and apartment complexes.
They’re a game-changer for outbound marketing, too. You won’t have to funnel prospects to your home page anymore and cross your fingers they find what’s right for them. Instead, you can share the link to their demographic’s specialty page with them via social media, email, or even direct mail. That will funnel them right to where you want.
Ideally, every specialty page on your website should include targeted pain points, a list of relevant services, and testimonials from customers. For example, if you want to do more snow removal for HOAs, you should have an HOA page ready NOW that hits
the pain point of angry residents, lists your removal services, and includes glowing reviews from other HOA presidents you’ve worked with. Those big accounts are already choosing their snow removal service for the winter, so you should start sending that page out today!
In order to convert your Hell Yes Customers, you need to make them feel seen. That means creating specialty pages on your website specifically targeting them. Specialty pages are one of the best marketing moves out there. Not only do they make your Hell Yes Customers feel seen, but they also help them find you because you can pack the page with SEO terminology related to their likely searches!
Want to check out one of our own specialty pages in action? Visit RamblinJackson.com/commercial .
2 • (303) 544-2125
Read It in Your Tru
TAKE A BREAK
Get your copy of “The Tree of Good Fortune: The Landscaper’s Guide to Modern Sales and Marketing” at TreeOfGoodFortune.com!
AQUARIUM BALLOON BICYCLE CHILDREN
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PRIDE ROSE WATERMELON WEDDING
UPCOMING EVENTS
SIMA Snow and Ice Symposium June 21–24, 2022 Milwaukee, WI LandscapersGuide.com/events
RamblinJackson.com • 3
uck on a Rainy Day
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1 How to Stop Wasting Your Valuable Time 2 Eco-Friendly Ways to Light Your Home 2 How to Convert Your Hell Yes Customers 3 Upcoming Events 3 Take a Break 4 How to Convert Leads While You’re on Vacation INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
Yes, You Should Have a Pricing Page! How Alpine Gardens Converts Leads From Vacation
to call you for numbers is a good thing because it moved them one step further down your sales funnel. Sounds great, right? Wrong! “Hide your pricing” is old, outdated marketing advice. The only thing you’re accomplishing by keeping your prices off your website is wasting your valuable time.
Instead of hiding your pricing, you should be loud and proud about it! That’s why we create pricing pages for all of our web design customers. These pages outline their costs and make prospects feel educated, empowered, and secure. At that meeting with Alpine Gardens, we saw this in action. Because of that pricing page, their website was working for them even while their sales manager was on vacation . Bookings kept rolling in because potential clients felt secure they could afford Alpine Gardens’ services, and a consultation was worth their time. Pricing pages are extremely underrated. They’re one of the best tools in any landscaping company’s website arsenal, and we’re pros at making them. To see an example of our work converting prospects to clients right now, visit AlpineLandscaping.com/pricing .
A few weeks ago, Jack had a meeting with one of the salespeople at Alpine Gardens, a landscaping company in Fort Collins, Colorado. The sales manager had been out of town on vacation, but Jack wasn’t his only appointment! When he checked his calendar, he mentioned he had another meeting coming up — one booked through his company’s website while he was gone. This made Jack’s day because he knew what converted that lead: the pricing page we designed! Other marketing companies might tell you to hide your pricing on your website. They might claim that forcing potential customers
Pricing transparency, on the other hand …
1. Saves time for you, your team, AND the client: They don’t have to call and ask, and you don’t have to answer. 2. Saves the client the embarrassment of turning you down if they can’t afford you. 3. Saves you money because you don’t have to pay your staff to take pricing calls. 4. Helps secure more customers because they can book online without hassles. 5. Weeds out bad fits so only Hell Yes Customers enter your pipeline.
4 • (303) 544-2125
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