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1 How to Stop Wasting Your Valuable Time 2 Eco-Friendly Ways to Light Your Home 2 How to Convert Your Hell Yes Customers 3 Upcoming Events 3 Take a Break 4 How to Convert Leads While You’re on Vacation INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
Yes, You Should Have a Pricing Page! How Alpine Gardens Converts Leads From Vacation
to call you for numbers is a good thing because it moved them one step further down your sales funnel. Sounds great, right? Wrong! “Hide your pricing” is old, outdated marketing advice. The only thing you’re accomplishing by keeping your prices off your website is wasting your valuable time.
Instead of hiding your pricing, you should be loud and proud about it! That’s why we create pricing pages for all of our web design customers. These pages outline their costs and make prospects feel educated, empowered, and secure. At that meeting with Alpine Gardens, we saw this in action. Because of that pricing page, their website was working for them even while their sales manager was on vacation . Bookings kept rolling in because potential clients felt secure they could afford Alpine Gardens’ services, and a consultation was worth their time. Pricing pages are extremely underrated. They’re one of the best tools in any landscaping company’s website arsenal, and we’re pros at making them. To see an example of our work converting prospects to clients right now, visit AlpineLandscaping.com/pricing .
A few weeks ago, Jack had a meeting with one of the salespeople at Alpine Gardens, a landscaping company in Fort Collins, Colorado. The sales manager had been out of town on vacation, but Jack wasn’t his only appointment! When he checked his calendar, he mentioned he had another meeting coming up — one booked through his company’s website while he was gone. This made Jack’s day because he knew what converted that lead: the pricing page we designed! Other marketing companies might tell you to hide your pricing on your website. They might claim that forcing potential customers
Pricing transparency, on the other hand …
1. Saves time for you, your team, AND the client: They don’t have to call and ask, and you don’t have to answer. 2. Saves the client the embarrassment of turning you down if they can’t afford you. 3. Saves you money because you don’t have to pay your staff to take pricing calls. 4. Helps secure more customers because they can book online without hassles. 5. Weeds out bad fits so only Hell Yes Customers enter your pipeline.
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