EMPOWERMENT Internal and external University stakeholders will actively participate in University initiatives. We will seek input by establishing regular online town-hall style gatherings that elicit attendance and participation from internal stakeholders (e.g., students, staff and faculty). BUILD A CULTURE Establishing and communicating a clear and distinctive university identity promotes a discernible university-wide culture. We will foster a common university culture that unifies all internal and external stakeholders and promotes unity among university brand, programs and services that emphasizes the University’s presence throughout Amarillo and the Texas Panhandle (e.g., main campus, Amarillo Center, Enterprise Center, Small Business Development Center). We will identify ways to obtain input from students, faculty and staff who leave the University. Via the Office of Communications, Marketing and Events, we will establish a checklist matrix of the following dimensions: Panhandle points of contact for services offered, Panhandle points of impression (e.g. news outlets, press release channels, social media outlets, on-campus branding and marketing labs and incubators—Media Minds, etc.) and Panhandle active branding and information campaigns.
are aligned with the University’s vision and can withstand change.
We will use university branding and marketing that is consistent, create university brand focus groups consisting of both internal and external stakeholders to collect qualitative data relative to University branding and use common campus spaces to host University events that coalesce internal and external stakeholder involvement. STRUCTURAL CLARITY To elucidate a university organizational structure we will create a clear sense of roles and responsibilities among all internal and external University stakeholders. We will review existing roles and responsibilities for clarity and fit with the University’s vision and make any necessary adjustments. The annual review of organizational structure will align with policy and procedures practiced at all levels.
LEADERSHIP THAT ENHANCES TEACHING, SCHOLARSHIP AND SERVICE
We will foster a stimulating environment that results in academic excellence to attract and retain quality instructional faculty. By providing opportunities for instructional faculty to engage with ongoing professional learning, we will foster the highest quality learning environment among all students and provide competitive compensation and benefits packages to prospective faculty members.
IDENTITY WT will create a distinctive university identity that identifies central attributes and unique characteristics that
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