Being able to effectively make a value proposition to our stakeholders is essential. This value proposition will be the primary reason for students and others to choose our University. In creating a new business model, appropriate components should be included to enhance competitiveness and maintain sustainability. The main elements of any proposed business model should include market segmentation, value proposition, revenue stream, cost structure and channels to interact with stakeholders. A recent report on Forbes.com presented the stark reality of student loan debt in America: more than 44 million borrowers have in excess of $1.3 trillion in student loan debt, as the average student loan debt for graduates in 2016 was over $37,000. What often can be lost in discussions of “millions of borrowers” and “trillions of dollars” is the very human, personal impact on individuals and families under the crippling weight of student loan debt. For many college graduates, and even more so for college stop-outs/dropouts, student loan debt can be a barrier to purchasing homes, providing for a family and contributing to society. 25
Metric: Infrastructure—each college should obtain one facilities endowment annually.
Metric: Research grant funding should increase by 10 percent annually.
Metric: Increase both paid and unpaid Alumni Association memberships by 4 percent annually.
wtamu.edu/wt125wp-student-debt
Operating Expenses: WT v. State Average
20,310
20,056
19,677
15,590
13,867
12,881
2015
2016
2017
State Average
WT
80
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