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The keystone of the future of financial sustainability for WT is to expand its non-governmental funding streams. Gifts, grants and private support in every manifestation will mark WT in the coming decades.

EXTERNAL FUND RAISING

Measuring performance is a crucial step that the University must take to succeed in achieving its goals through fund-raising initiatives. Identifying practical and relevant metrics for fund-raising and philanthropic giving levels is not only essential, but also a moral imperative. Several metrics have been identified that could be used to strengthen existing strategies for fund raising and giving.

Metric: Increase annual giving by 5 percent (as measured

by the aggregate of annual campaigns).

FUND-RAISING METRICS

Identifying and tracking key metrics tied to the culture of WT while providing some comparisons with our aspirational peers will move the philanthropic efforts of WT into alignment with the aspirations of this plan. To be successful, accountability at both the campus and unit level is critical. Fund-raising efforts will focus on critical areas such as students and faculty as well as infrastructure. These measures will help assess our progress in achieving increased private support. The University needs to grow research funding and research grants, as well as public and private giving. Partnerships and innovative programs must proliferate. Academic programs of distinction and success which enhance student professional careers will be established. Each college will be encouraged to establish private partnerships to support academic programs. These changes will result in nationally recognized programs of research and study.

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