CPGs Focus (Cont’d from Page 9)
ing substrate material in the past two years, most fre- quently because it increased ease of recycling. Finally, brand owners expect that the value of packaging containing biodegradable, recycled or compostable material will grow by 30 percent to 40 percent in the next two years. 6. E-commerce Expands Rapidly It comes as no surprise that more and more consum- ers are choosing to shop online.While 17 percent of brand owners considered the shift to e-commerce to be a growth driver over the past two years, 23 percent expected it to drive growth over the next two years — more than any other trend. Growth from e-commerce also varied by industry, with 25 percent of those in beauty and personal care pointing to it as a source of growth, compared with only 12 percent in the food and beverage sector. Re- sponse also differed depending on brand reach and company size: companies with smaller, local or niche brands were more likely to consider e-commerce as a growth driver. Brand owners have turned to a variety of strategies in response to the shift to e-commerce: 55 percent say they have entered new digital channels in the past two years, 47 percent implemented mobile on-demand or- dering, and 47 percent have increased investment in their websites.As more consumers choose to shop on- line and have goods shipped directly to their homes, brands will need to make changes to packaging to pro- tect against breakage or to maintain freshness during the delivery process. It is also important that any packaging changes maintain a consistent look and feel across multiple channels. A Strong Future For Packaging All indications are that brand owners consider on- going investment in packaging to be critical to their brand’s success. As the competitive landscape for brands continues to be shaped by consumer and oth- er trends, packaging has the unique capacity to make products stand out in a crowded marketplace by communicating both valuable attributes and a potent brand message. It is both a literal and a figurative em- bodiment of the brand. Omet Names Manroland Latina As Agent Omet has named Manroland Latina as its new agent in Mexico,with the target of increasing its presence in the area and being closer to local printers.
Flexo Market News January 20, 2020 11
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