City News
PearlandGREEN:
RESTORATION AT SHADOW CREEK RANCH NATURE TRAIL
The Shadow Creek Ranch Nature Trail, located at 1801 Kingsley Drive, aims to provide enhanced outdoor experiences
PEARLAND CONVENTION & VISITORS BUREAU LAUNCHES VISIT PEARLAND LOGO
for visitors while providing a refuge for plant and animal life. Work has recently begun to bring back the natural Coastal Tallgrass Prairie ecosystem that once dominated the Pearland landscape.
The Pearland Convention & Visitors Bureau releases a new Visit Pearland logo in anticipation of the City department’s 5-year anniversary.
The new, simplified logo is current with tourism industry trends indicating the action of visiting while reinforcing our website address visitpearland.com
The Coastal Tallgrass Prairie system has seen an incredible loss in acreage due to agriculture, urbanization, invasive plants
and improper land management. The diminishing habitat has also caused a large decrease in several species of wildlife populations that depend on this ecosystem. The uplands of the nature trail have become overgrown by unwanted invasive plants including Chinese Tallow, Eastern Baccharis, Macartney Rose and King Ranch Bluestem. The City of Pearland’s Natural Resources Division of the Parks & Recreation Department initiated the removal of the invasive plants in the summer of 2017 as the first step in the restoration process. The restoration process includes removing unwanted plants, reintroducing local prairie plants and follow up maintenance. Removal and control of the invasive species are key to allowing the native plant communities to grow and establish. Seeding and follow-up plantings with locally native prairie plants will initiate the prairies establishment and help combat the non- native plant invasion. Once the prairie has begun to take hold, maintenance will begin. The Natural Resources Division will
- Kim Sinistore, executive director of the Pearland Convention & Visitors Bureau.
The new logo includes a Texas tagline, a pair of pears and a two-color approach to emphasize the pronunciation of “pear” appended to the world “land”. In addition to the logo change, Visit Pearland branding and messaging have been revamped to include a more, simplified look with strong imagery and concise copy. Moving into its fifth season of promoting Pearland as a business and leisure destination, the Pearland Convention & Visitors Bureau is a department of the City of Pearland whose primary purpose is to expand Pearland’s economy by attracting visitors to the City. Each year millions of dollars from visitor spending generate increased business and the enhancement of Pearland’s image. Since inception in 2013, a three-person team under Sinistore’s direction operates from the Visitor Center location at the Pearland Town Center, 11200 Broadway Street, Suite 1390. The Visitor Center, which doubles as an art gallery showcasing local art, is open Monday through Friday from 8 a.m. to 5 p.m. and provides guides to assist visitors and residents with event planning services. For more information call 281.997.5907 .
implement management strategies that achieve similar effects of what would have occurred on a prairie naturally.
Visit the Shadow Creek Ranch Nature Trail’s paved walking path and observation deck while viewing the prairie’s progress. If you are interested in volunteering for this project or similar projects, email condracek@pearlandtx.gov .
7 Pearland in Motion Winter / Spring 2017 - 2018 Issue
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