PROMOTING THE COMMUNITY: TRAVEL MEDFORD & REGIONAL COLLABORATION
TRAVEL MEDFORD TOURISM IMPACT
Travel Medford is a department within The Chamber and has served as the official Destination Marketing/Management Organization (DMO) for the City of Medford since its inception in 1975. Travel Medford promotes the community as a premier west coast tourist destination through tourism marketing. As the DMO, it’s Travel Medford’s role to drive overnight visitation to Medford and increase visitor spending to strengthen the local economy.
KEY PILLARS
VISITOR SERVICES
EVENT PROMOTION
TOURISM PROMOTION
DESTINATION DEVELOPMENT
More than 80% of Travel Medford’s annual budget is spent on tourism promotion, advertising in traditional and digital media, photography and videography and press relations.
Travel Medford operates three Visitor Information Centers at key touchpoints in the area: Downtown Visitor Information Center at The !ǘƊǿƦƵȲȌǏ˛ƧƵ ة Information Kisok at the Rogue Valley International Medford Airport and the Visitor Alcove at Rogue X.
Travel Medford supports existing events and attracts new events through the Community Partnership Grant Fund, which has awarded 20+ grants to events annually.
Sports Tourism is the key driver of destination development. Travel Medford partners closely with the Southern Oregon Sports Commission and Medford Parks & Recreation to secure prestigious events and tournaments ɈǘƊɈƦȲǞȁǐƊȺǞǐȁǞ˛ƧƊȁɈ number of visiting teams to the Medford’s world-class sports facilities.
INDUSTRY INVOLVEMENT
CHAMBER CONNECTION GUIDE
THE CHAMBER OF MEDFORD & JACKSON COUNTY
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