Amtech (CONT’D FROM PAGE 1)
bus and in the right seats. In my first 90 days with Amtech, my top priority was to get a feel for how our employees view the company. I had 30-minute meetings with each employee at Amtech and I asked the same two questions: One, tell me about the culture at Amtech – how do you view the company? And two, if you could wave a magic wand and change three things about the company and make it better, what would they be? “I tracked all the answers, which helped me figure out who's in the right seat, who's in the wrong seat, and where
• Response time has seen a 78 percent improvement; now 3.6 hours, down from 16.6 hours in 2024 • Non-defect resolution has become more efficient. These cases now close in 7.1 days, down from 14.5 in 2024, a 51 percent improvement • New knowledge articles are continually being added to the Amtech database, resulting in 1:7 issues resolving without a user needing to open a case
Over 240 Amtech Software users filled the Platinum Ballroom at the Sheraton Grand in downtown Nashville.
In July of 2025, Amtech was acquired by Vista Equi- ty Partners, a large private equity firm focused solely on investing in enterprise software. With over 90 companies in its portfolio and about $100 billion in assets, Vista oper- ates through smart investment and capabilities that were a good fit for Amtech’s ambitious growth goals – to be a global “household” name in packaging software. “Vista believes that when you want to scale a company globally, you should have multiple development centers so you can support customers in other regions,” said Sc- neider. “They helped us choose Bangalore, India for our second development center. Within the next two to three years, the company aims to evolve the India team into a strategic global center. This will include increasing own- ership of global initiatives across its flagship platforms En- Core, Label Traxx, and Axiom.” Amtech has entered a partnership with Amazon Web Services (AWS) earlier this year as well, which will be in- strumental in bringing packaging technologies to the cloud, as described later in this article. Partner representa- tives were onsite at the user conference to provide demos and answer questions. Building The Team To deliver on his ambitious vision for Amtech, Schnei- der knew he needed an expert team in place. When asked about his approach to constructing his “dream team,” he said, “I'm a big believer of getting the right people on the
we have issues. Then, I started to search for somebody to run the product division, and somebody to run our own customer operations group.” Enter Danna Nelson, whose work style aligned perfect- ly with what Amtech was looking for to grow the product division. She shared, “Transformational work is my favorite kind of work. If a com- pany is just looking for someone to manage it and keep things status quo, I’m probably not the best per- son for that role. I was inspired by Amtech’s vision for the future of the company, and I was eager to hit the ground running.” Then, Schneider recalled, “I needed a senior marketing person. We were doing so much cool stuff, but I didn't feel Danna Nelson
like we were getting the message out as well as we could. Our goal is to become a household name, so we brought Courtney Pierce on in January 2026 as our Senior VP of Marketing, and she’s been doing amazing work.” Pierce shared, “I've spent over 20
Courtney Pierce
years in working for technology companies who specialize in workforce automation and transportation and logistics.
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18 November 2, 2026
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