it more than simply a screening of underwater films. Successful festivals create a distinct identity, an audience, and an expe- rience. BUSINESS EDU continued
individual work can be presented as “best in category” for a variety of categories. Maybe there is the opportunity to meet
the presenters and get autographs or signed books, etc. An experience could be created by choosing the right venue: a film festival at an art gallery or marine aquarium could elevate the event to seem bigger and more so- phisticated. Another way to tie the event to larger experiences is to organize daytime and evening activities. A beach cleanup during the day followed by the film festival at night could help develop a cohesive theme and create
Possible themes include Ocean Con- servation, Underwater Filmmaking, Diving and Exploration, and Marine Science, among many others. The theme of your event should tie to the audience you are seeking to attract. If the event is targeting scuba divers exclusively, presentations about ex- ploration, famous dive sites and ad- venture will attract them. If the au- dience is more general, for example,
A well-run Film Festival can attract a large audience
ocean enthusiasts or families, consider presentations focused on marine life and conservation to attract the right atten- dance. Another characteristic of successful film festival events is when they feel like an experience as opposed to a simple screening of photos and videos. Creativity is needed to transform the event into an experience. Perhaps the screened films and photography are the result of a competition where
an attractive experience for the audience. Attracting Attendance
Inviting a marquee name to be a host or a presenter could help attract a larger audience. Besides the “celebrity” factor, the inclusion of big-name talent sends the message that this is an important event. This could also be done with a high-profile sponsor that conveys a sense of importance to the event. Sponsors can
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