And, according to the Bureau of Labor Statistics, it has one of the highest demands for future jobs. While every business or company can benefit from digital marketing, Wilson said smaller businesses probably need it the most because they have limited resources. She said service- related businesses in particular often have a difficult time telling their story but digital marketing can provide the tools, such as video, to show what that business can do for a customer. Consequences of the Digital Shift Mukherjee said a consequence of the growing acceptance of digital communication and commerce is the increasing awareness of the power of the digital world not previously imagined. “As the focus shifts to well-being post-pandemic, people are starting to see that inclusive and diverse marketing practices are paramount. Digital marketing is important because it can make empowering conversations accessible to underrepresented communities. Topics can go viral very, very quickly in the digital space,” she said. “So, there is the potential for leading positive growth but also there is the likelihood of increasing polarization.” She said consumers and governments are becoming “hyper-aware” of political and social implications in the digital space, especially when that content goes viral, and are demanding more in terms of accountability from corporations and companies.
“I think digital is touching the needs and the desires of people to form a collective whole when they are social-distancing and in lockdown,”
she continued. “People are isolated but at the same time they are also being much more mindful about the well-being of the community as a whole.”
Mukherjee said digital platforms, like Clubhouse, are already bringing people together in ways not previously imagined. She said she was recently on Clubhouse and participated in a forum during which activist and actor Ashton Kutcher answered questions from aspiring actors across the US interested in getting into the film industry. Locationally, people can access this type of conversation from just about anywhere. “Who would have imagined that sitting in your own living room, you could get that kind of intimate conversation with a Hollywood A list star in the physical space, right?” Mukherjee said. “And that has always been the digital utopia—democratizing content and empowering voices to fuel creativity, growth, and transformation.”
DIGITAL MARKETING SKILLS ARE IN DEMAND
x Over the past year, there has been a vast increase in demand for marketers with social skills, with paid social media rising in demand by 116.4 percent , according to LinkedIn.
8 Demand for social media advertising has increased by 45.9 percent over the past year; proficiency in Instagram is up 28.4 percent ; and social media optimization has grown by 26.2 percent .
Marketers have also improved
c Skills in digital and data have been rising sharply since the onset of the pandemic, with eight of the top 10 most in-demand skills relating to marketing expertise, such as ad serving ( 84.6 percent ), analytics ( 46.1 percent ), and web content writing ( 30.3 percent ).
V LinkedIn’s list of top 10 in-demand jobs includes digital marketers with SEO (search engine optimization), social media, and content marketing skills. SEO drives 1,000 percent more traffic than organic social media.
their e-commerce skills by 6.9 percent over the past year, with 13.3 percent of marketers now possessing this skill.
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