End The Stigma: Ailsa Craig’s Annual Concert for Mental Health by Pamma Hubbert In the heart of Ailsa Craig, an annual event is making waves not just for its music but also for its mission. End The Stigma – Country Music for Mental Health and Silent Auction is more than just a concert; it’s a community-driven effort to support mental health resources in rural areas. Megan Taylor (Romphf), the force behind the event, started with a simple idea in 2020 – organizing a concert night in Ailsa Craig. But soon, that idea grew into something bigger. “I thought, ‘Well, how great would it be to raise money for a good cause as well?’” Megan shares. That thought led her to partner with the Canadian Mental Health Association (CMHA) Thames Valley, recognizing the urgent need for better mental health resources in rural communities. Since its inception, End The Stigma has become a much- anticipated annual event featuring five to seven live bands, a massive silent auction, great food, and a lively atmosphere at
the Ailsa Craig Community Centre. The impact? In just three years, the event has raised and donated $19,515 to CMHA Thames Valley, with every dollar staying in local communities to expand mental health resources. “The CMHA is such an underfunded, sometimes almost ‘forgotten about’ part of our healthcare system,” Megan says. “Mental health affects everyone in one way or another, and we need to make sure people in small towns have access to the help they need.” The event, typically held between late February and early March, relies heavily on community support. Local businesses and individuals contribute through stage sponsorships and silent auction donations, while volunteers help make the night a success. One hundred percent of silent auction proceeds, bar earnings, and remaining ticket sales go directly to CMHA. Want to get involved? Keep an eye out for the signature purple posters after Christmas for details on how to donate, sponsor, or volunteer. You can also follow END THE STIGMA – Country Music for Mental Health on Facebook for updates. With each year, End The Stigma grows stronger, proving that a small town with a big heart can make a real difference. As Megan looks ahead, she’s eager to welcome both returning supporters and new faces in the new year. “I hope to see even more familiar faces, and lots of new ones too, as this event keeps growing,” she says. “Can’t wait to see everyone next year—cheers!” Left column top to bottom: Scott Howarth Band, South of 7 and 8 Second Ride. Photos courtesy of Dani Buragina, D Man Productions. Above: Megan Taylor (Romphf).
Page 8 Ilderton and Area Villager • April 2025
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